Product & Catalogue Analyst
5 days ago
A Product & Catalogue Analyst plays a crucial role in understanding the performance of products and helping to guide decisions that impact the product's lifecycle. Their responsibilities typically include analyzing market data, tracking product metrics, and providing actionable insights to improve a product's performance and user experience.
Here's an overview of the Product & Catalogue Analyst position:
Key Responsibilities:- Data Analysis & Reporting
- Collect and analyze product-related data from various sources (e.g., sales, customer feedback, and usage patterns).
- Monitor product performance metrics such as revenue, engagement, and user retention.
- Generate detailed reports and dashboards to track key performance indicators (KPIs).
- Market & Competitor Analysis
- Conduct market research to identify trends, customer needs, and competitor strategies.
- Provide insights into how the product can be positioned to maximize value and competitiveness.
- Product Performance Evaluation
- Work closely with product managers and other teams to evaluate the success of product launches or updates.
- Identify areas for improvement based on data and feedback, and recommend changes to product features or strategies.
- Collaboration with Cross-Functional Teams
- Collaborate with product development, marketing, sales, and customer service teams to ensure product strategies align with business goals.
- Help in prioritizing product features based on data and user feedback.
- Customer Feedback Analysis
- Analyze customer feedback and behaviors to understand how users interact with the product.
- Provide insights that help to enhance the user experience and address pain points.
- A/B Testing
- Conduct A/B testing and other experiments to measure the impact of product changes or new features.
- Use test results to provide data-driven recommendations.
- Analytical thinking: Ability to work with large datasets and translate them into actionable insights.
- Data visualization: Expertise in creating clear and informative charts, graphs, and reports.
- Attention to detail: Ability to spot trends and outliers in data to make informed decisions.
- Communication: Strong ability to convey complex findings to non-technical stakeholders.
- Technical skills: Proficiency in data analysis tools like Excel, SQL, Python, R, and data visualization platforms like Tableau or Power BI.
- A bachelor's degree in a relevant field (e.g., Business, Economics, Data Science, or Computer Science).
- Experience in data analysis or product management is often preferred.
- Knowledge of data analysis and visualization tools is a key requirement.
The Product Analyst role is ideal for someone who enjoys diving into data, solving problems, and working collaboratively across teams to improve products and business outcomes.
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