Senior Designer

1 month ago

Gurugram, India Transformative Learning Solutions Full time

About the Company


The Ayurveda Experience is America’s largest online Ayurvedic house of brands that markets natural, herbal skincare, bodycare, haircare products and wellness supplements. Advanced in 4 continents and having spread its wings in about 20+ countries, with over 1.5 million customers from the US, UK, Canada, Australia, New Zealand, Germany, France, Italy and Spain and more with thousands of 5-star reviews.


The Ayurveda Experience (Transformative Learning Solutions Pvt Ltd) is Funded by Jungle, Fireside, Anicut Capital, SIDBI, Sharrp Ventures, Riverwalk Ventures and 40 plus marquee angel investors and family offices.


About the Job :


We are seeking an experienced Graphic Designer with a keen eye for aesthetics and a proven track record of creating high-performing ads for social media platforms. The ideal candidate will possess exceptional design skills, a deep understanding of digital marketing trends, and the ability to translate brand identities into visually engaging content. This role will primarily focus on developing ads for platforms such as Facebook, Instagram, and other social media channels, while also encompassing a range of design projects including sales pages, brochures, packaging, and brand collateral as needed.


Responsibilities:

• Conceptualize and design visually compelling ads, images, gifs, and videos for social media platforms, ensuring alignment with brand guidelines and marketing objectives.

• Collaborate closely with the marketing team to understand target audiences, campaign goals, and messaging strategies.

• Conduct thorough research on industry trends, competitor analysis, and best practices to inform design decisions and optimize ad performance.

• Execute projects from concept to completion, managing multiple deadlines and deliverables with meticulous attention to detail.

• Create engaging sales pages, brochures, packaging, and other marketing materials that effectively communicate brand messaging and drive customer engagement.

• Participate in brainstorming sessions and creative ideation to generate innovative design concepts and campaign ideas.

• Provide creative direction and guidance to junior designers or external contractors when necessary.

• Stay abreast of emerging technologies, design tools, and digital platforms to continuously enhance skills and capabilities.

• Design and deliver collateral within deadlines and at a swift pace.


Requirements:

• Bachelor's degree in Graphic Design, Visual Communication, or related field.

• 5+ years of professional experience in graphic design, with a strong portfolio showcasing expertise in creating impactful social media ads and digital marketing assets.

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects) and other relevant design software.

• Demonstrated ability to analyze data and metrics to optimize ad performance and achieve high click-through rates (CTR).

• Excellent communication and collaboration skills, with the ability to articulate design concepts and rationale effectively.

• Strong organizational skills and the ability to manage multiple projects simultaneously in a fast-paced environment.

• Creative thinker with a passion for innovation and a commitment to delivering high quality design solutions.

• Previous experience working in a marketing agency or in-house marketing team is preferred.

• Knowledge of HTML/CSS, motion graphics, and video editing is a plus.


Join our dynamic team and play a pivotal role in shaping the visual identity of leading brands in

the digital landscape Apply now with your resume and portfolio showcasing your best work.

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