Merchandising Specialist

3 weeks ago

hyderabad, India vidaXL Full time
Job Purpose: What is the purpose of the job?
A “Merchandising Specialist” (Or cross-selling specialist) is responsible for identifying and capitalizing on opportunities to offer additional products or services to customers during their buying journey on the web shop. Their role is to analyze customer preferences and behavior to determine relevant cross and upselling opportunities. By understanding the customer's needs and providing tailored recommendations, the specialist aims to enhance the customer experience and increase customer satisfaction. Ultimately, their purpose is to maximize revenue by encouraging customers to make additional purchases that complement their original buying decisions.
Responsibilities and Day-to-day work
You are owner of the cross-selling features/tools we have on the vidaXL web shops. Daily you are busy with “ diving into the data” and using this data to “create reports” , you are “ investigating new opportunities”, “Research the behavior of visitors/customers” and you “ validate the new opportunities you come up with” to show if it is worth it to invest in it. You are also the “cross-selling go-to person” for all questions related to the cross-selling activities and know all ins and outs of the data available.
Deliverables
Increase in the main KPI Items per Order with 10% in 2024
Come up with new initiatives to extend our cross selling
Validate initiatives to show the potential of it
Clear reporting on the tools you work with and KPI’s you aim for
Starting from zero -> There is a strategy for cross selling created and some activities were done, but no solid foundation of the activities yet
Data available -> is limited and needs to be extended
Technical depth -> The logics behind tools used in vidaXL can be a black box and need more investigation to understand how they work
Necessary Skills/Personalities :
Structural
Creative
Analytically driven
Outspoken
Team player
Proactive
Necessary Experience/Knowledge :
Marketing study
Knowledge of Cross Selling
Worked with data tools like Google Analytics
Experience in eCommerce
Preferred Extras :
Experience with Salesforce Einstein
Knowledge of CRO
Language :
English

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