Merchandising Specialist

3 weeks ago

Hyderabad, India vidaXL Full time
Job Purpose: What is the purpose of the job?A “Merchandising Specialist” (Or cross-selling specialist) is responsible for identifying and capitalizing on opportunities to offer additional products or services to customers during their buying journey on the web shop. Their role is to analyze customer preferences and behavior to determine relevant cross and upselling opportunities. By understanding the customer's needs and providing tailored recommendations, the specialist aims to enhance the customer experience and increase customer satisfaction. Ultimately, their purpose is to maximize revenue by encouraging customers to make additional purchases that complement their original buying decisions.

Responsibilities and Day-to-day workYou are owner of the cross-selling features/tools we have on the vidaXL web shops. Daily you are busy with “ diving into the data”

and

using this data to

“create reports” , you are “ investigating new opportunities”, “Research the behavior of visitors/customers”

and you “ validate the new opportunities you come up with”

to show if it is worth it to invest in it. You are also the

“cross-selling go-to person”

for all questions related to the cross-selling activities and know all ins and outs of the data available.

DeliverablesIncrease in the main KPI Items per Order with 10% in 2024Come up with new initiatives to extend our cross sellingValidate initiatives to show the potential of itClear reporting on the tools you work with and KPI’s you aim for

Starting from zero

-> There is a strategy for cross selling created and some activities were done, but no solid foundation of the activities yetData available

-> is limited and needs to be extendedTechnical depth

-> The logics behind tools used in vidaXL can be a black box and need more investigation to understand how they workNecessary Skills/Personalities :StructuralCreativeAnalytically drivenOutspokenTeam playerProactive

Necessary Experience/Knowledge :Marketing studyKnowledge of Cross SellingWorked with data tools like Google AnalyticsExperience in eCommerce

Preferred Extras :Experience with Salesforce EinsteinKnowledge of CRO

Language :English

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