Performance Marketing Manager
3 weeks ago
6 days working from office
Key Responsibility:
Plan and execute the digital marketing initiatives including SEM/SEO, marketing database, social media, and display advertising campaigns.
Designing; building and executing campaigns on Facebook, Google and affiliate channels as per the plan.
Creating optimized landing pages and user funnels with A/B and multivariate experiments
Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
Identify trends and insights and optimize spend and performance based on the insights Plan, execute and measure experiments and conversion tests.
Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).
Managing budgets and finances for digital marketing initiatives for the organization.
Qualifications :
Experience with digital advertising platforms, such as Google Ads and Meta Ads
Proficiency in campaign setup, optimization, and analysis
Ability to identify and act on campaign optimization opportunities based on data-driven insights
Strong analytical skills and proficiency in Excel or Google Sheets
Excellent written and verbal communication skills
Ability to work independently
Customer-centric and problem-solving mindset.
Bachelor/ MBA/Postgraduate from a premium institute.
Experience in a healthcare startup will be preferred
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