Loyalty Program Manager

4 weeks ago

new delhi, India Vouchagram India Pvt Ltd Full time

Overview:

As a Channel Loyalty Manager, you will be responsible for developing and implementing strategies to enhance loyalty among our channel partners, ensuring their long-term commitment and engagement. You will work closely with the sales and marketing teams to identify growth opportunities and foster strong relationships with our partners. The role requires a blend of analytical skills, strategic thinking, and excellent communication abilities.


Key Responsibilities:

1. Digital Reward Program Development: Design, implement, and manage digital reward programs tailored to our B2B channel partners. Develop innovative reward structures and incentives to drive partner engagement, sales growth, and brand advocacy.

2. Platform Selection and Management: Identify and evaluate digital reward platforms and technologies suitable for our B2B partner ecosystem. Manage the implementation and integration of chosen platforms, ensuring seamless operation and user experience.

3. Partner Relationship Management: Build and maintain strong relationships with key B2B channel partners, acting as the primary point of contact for all digital reward program-related matters. Understand partner needs and preferences to tailor reward programs accordingly.

4. Strategic Planning: Collaborate with cross-functional teams to develop strategic plans for digital reward programs, aligned with overall business objectives. Analyze market trends, competitor activities, and partner feedback to drive program innovation.

5. Performance Analysis: Monitor and analyze the performance of digital reward programs using key metrics such as partner engagement, redemption rates, and ROI. Utilize data-driven insights to optimize program effectiveness and identify areas for improvement.

6. Communication and Engagement: Regularly communicate program updates, new rewards, and incentives to B2B partners to maintain high levels of engagement. Develop marketing collateral and campaigns to promote digital rewards and drive partner participation.


Qualifications:

  • Bachelors degree in business administration, Marketing, or related field. Masters degree is a plus.
  • Minimum 5 years of experience in B2B channel management, partner relationship management, or loyalty program management, with a focus on digital rewards.
  • Deep understanding of digital reward platforms and technologies, with experience in selecting and implementing such platforms.
  • Strong analytical skills with the ability to interpret data and derive actionable insights.
  • Excellent communication and interpersonal skills, with the ability to effectively engage with B2B partners and internal stakeholders.
  • Strategic thinker with the ability to develop and execute innovative digital reward strategies.
  • Detail-oriented with strong organizational and project management skills.
  • Familiarity with CRM systems, loyalty management platforms, and digital marketing tools.
  • Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.


Key Success Factors:

  • Successful implementation and management of digital reward programs resulting in increased partner engagement and revenue growth.
  • Strong relationships built with key B2B channel partners, leading to high levels of partner satisfaction and loyalty.
  • Regular monitoring and analysis of program performance, leading to continuous optimization and improvement.
  • Effective collaboration with cross-functional teams, ensuring alignment of digital reward initiatives with broader business objectives.
  • Compliance with all relevant regulations and company policies related to digital reward programs.

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