Performance Marketing Specialist

7 days ago

Ahmedabad, India Solvix Technologies Private Limited Full time

Job Title: Performance Marketing Specialist (Meta, Google, LinkedIn Ads)Job Type: Full-timeLocation: Ahmedabad, Gujarat (Hybrid)Solvix Technologies Pvt. Ltd.: Pioneering Solutions, TogetherAt Solvix Technologies, we craft innovative IT and digital marketing solutions that help businesses grow smarter. From custom web and app development to performance-driven marketing, we turn ideas into scalable results. Join our agile, fast-growing team where your talent drives real impact.Job Description:We are seeking a highly skilled Performance Marketing Specialist to plan, manage, and optimize paid ad campaigns across Meta (Facebook & Instagram), Google Ads, and LinkedIn Ads while also managing social media accounts to build strong brand presence and engagement. This role requires a data-driven marketer who can independently handle end-to-end campaign execution, optimize for performance, and deliver measurable business results.You will play a critical role in driving leads, conversions, ROI, and brand visibility for both our company and diverse clientele by leveraging innovative targeting strategies, creative ad execution, and advanced optimization techniques.Responsibilities:- Plan, launch, and optimize paid campaigns across Meta, Google, and LinkedIn Ads.- Manage and grow company and client social media accounts across multiple platforms.- Define targeting strategies including demographics, interests, geographies, remarketing, and lookalike audiences.- Optimize campaigns for lead generation, conversions, sales, and engagement.- Conduct A/B testing for ad creatives, copies, landing pages, and bidding strategies.- Monitor, analyze, and improve key performance metrics: CTR, CPC, CPL, ROAS, and CPM.- Collaborate with the design and content team to create high-performing ad creatives and engaging social content.- Generate detailed campaign and social media performance reports with insights and recommendations.- Stay updated on platform policies, trends, algorithms, and new ad formats.- Ensure budget efficiency and maximize ROI across campaigns.Requirements:- Bachelor’s degree in Marketing, Business, or a related field.- 2–4 years of proven experience managing campaigns across Meta, Google, and LinkedIn Ads, along with social media

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