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4 days ago

Ahmedabad, India Logicode.Inc Full time

Performance Marketing Specialist (Meta & Google Ads) Logicode Inc.Location: S.G. Highway, AhmedabadShift: UK Shift (1:00 PM 10:00 PM)Work Environment: Flexible & Employee-FriendlyRole OverviewWe are looking for an experienced Media Buyer (34 Years) with strong expertise in Google Ads and Meta Ads (Facebook & Instagram). The ideal candidate should be able to manage paid campaigns end-to-end, optimize ROI, and work closely with the marketing team to achieve business objectives.Key Responsibilities- Plan, execute, and optimize paid ad campaigns on Google Ads (Search, Display, YouTube) and Meta Ads (Facebook, Instagram).- Conduct keyword research, audience targeting, and budget planning for effective campaigns.- Monitor campaign performance and optimize for maximum ROI.- Prepare detailed performance reports with insights and recommendations.- Stay updated with the latest advertising trends, tools, and platform updates.- Collaborate with content and design teams to create engaging ad creatives.Required Skills & Experience- 3 to 4 years of proven experience as a Media Buyer / PPC Specialist.- Strong hands-on experience in Google Ads Manager and Meta Business Manager.- Excellent knowledge of campaign optimization techniques (CPC, CPA, ROAS).- Ability to analyze data and make data-driven decisions.- Strong understanding of conversion tracking, pixels, and remarketing strategies.- Experience in managing mid-to-high ad budgets effectively.Perks at Logicode Inc.- Flexible & friendly work environment.- Opportunity to work on international campaigns (UK projects).- Career growth in performance marketing.- Supportive and collaborative team culture. (ref:iimjobs.com)

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