Social Media Marketing Specialist

4 days ago

Gurgaon, India Core Asana | कोर आसना Full time

About Core Asana Pvt. Ltd.:

Core Asana Pvt. Ltd. is a Gurugram-based startup led by an ISB alumnus that offers a range of products to uplift the well-being of its customers. The company began with a mission to make wellness & Fashion a sensational movement worldwide.

About the Job:

We are seeking a talented Social Media Marketing Specialist to join our team and drive our social media presence to new heights. If you are passionate about creating engaging content, adept at managing all aspects of social media platforms, and have a keen eye for design, we want to hear from you

Based in: Gurugram

Responsibilities:

  1. Social Media Management:
  • Develop and implement comprehensive social media strategies to increase brand awareness, engagement, and conversion across all relevant platforms, including but not limited to Facebook, Instagram, Pinterest, YouTube, & LinkedIn.
  • Plan and execute creative and innovative campaigns, contests, and promotions to drive user engagement and reach key performance indicators.
  • Monitor social media trends, tools, and applications, and appropriately apply that knowledge to increase the use of social media within the company.
  • Regular posting on social media platforms, involve with team in making content, should have an experience in performance marketing creatives.

  1. Visual Designing:
  • Create visually compelling and on-brand graphics, images, and videos for use across social media channels, ensuring high-quality content that resonates with our target audience.
  • Collaborate with the marketing team to develop visual assets for advertising campaigns, product launches, and other marketing initiatives.
  • Maintain a consistent aesthetic and tone across all social media platforms, adhering to brand guidelines and ensuring a cohesive brand identity.

  1. Influencer Marketing:

· Identify and cultivate relationships with relevant influencers and content creators to amplify brand reach and engagement.

· Collaborate with influencers to develop and execute partnership campaigns, including sponsored content, giveaways, and affiliate marketing initiatives.

· Track and analyze the performance of influencer campaigns, providing insights and recommendations for optimization and future partnerships.

Requirements:

· Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field.

· Proven experience in social media management, with a strong portfolio showcasing successful campaigns and visually appealing content.

· In-depth knowledge of social media platforms, algorithms, and best practices.

· Experience with influencer marketing, including identifying influencers, negotiating partnerships, and measuring campaign performance.

· Excellent written and verbal communication skills, with a keen attention to detail.

· Ability to work independently and as part of a team in a fast-paced startup environment, managing multiple projects and deadlines simultaneously.

Benefits:

· Competitive salary based on experience.

· Opportunities for professional development and growth within the company.

· Dynamic and collaborative startup work environment.

How to Apply:

If you're interested, send your resume, cover letter & portfolio showcasing your work to   with the subject line " Social Media Marketing Specialist Application."

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