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Senior Paid Media Specialist

2 months ago

Gurgaon, India Social Beat Full time

Position Summary

We are looking for an analytically minded, Sr. Digital Media specialist for Social Beat Digital Marketing Agency to focus on developing, executing, optimize campaign and media planning across Search, Display, Video & UAC/Mobile. This position has a focus on direct buying but will involve programmatic channels as well. Prior experience in programmatic is a plus.

We are looking for smart, passionate, and experienced professionals who want to be part of an innovative team in a rapidly evolving industry.

Key Responsibility Areas

  • Execute, manage and optimize paid digital campaigns across a variety of platforms using native and third-party tools.
  • Responsible for channel planning across digital placements, including RTB and Open Web.
  • Work collaboratively with Account teams to translate client needs into campaign strategies that over-deliver on their needs.
  • Develop in-depth and technical reporting to showcase performance, both for clients and within the agency.
  • Manage ad tech vendors to execute campaigns.
  • Mentor junior team members.
  • Experience with ad serving solutions, tag management, and operations is a strong plus.
  • Proven record of managing multiple projects at once.
  • Ability to stay highly organized and efficient in a fast-paced, rigorous work environment.

Skills

  • 2 - 4+ years of experience working in media technology platforms.
  • Demonstrates understanding of media basics and concepts
  • Working knowledge of Syndicated tools (GA, GDS, GTM, and etc)
  • Understanding of optimization platforms & trafficking platforms
  • Microsoft Office Software (Outlook, Excel, Powerpoint, Word, etc)
  • Team player
  • Thinks Strategically

About Social Beat

Winner of the Google Premier Partner 2022 Award for Workplace Excellence

Founded in 2012, Social Beat is a digital growth partner for hyperscaling startups and top

brands in India. With a 300+ strong team of digital experts across Bengaluru, Mumbai, NCR

and Chennai, they are India's fastest-growing independent digital marketing solutions

company. They manage 3% of digital media investment in India and are Premier Partners

with Google, Facebook, Linkedin, Amazon. They work as extended growth teams at startups

including Khatabook, mFine, Rupeek, boAt, ZestMoney, Matrimony, Chumbak, Paytm &

Pinelabs and with top brands including ITC, Jaquar, Tata Cliq, Hotstar, Himalaya, Sundaram

Mutual and Isuzu on driving innovation through a combination of creativity and performance