Email/WhatsApp Expert

3 hours ago

Chennai, India Cloutgency Full time

Role OverviewDrive customer retention and lifetime value through strategic email and WhatsApp marketing campaigns. Develop automated workflows and personalized messaging that nurtures D2C customers throughout their journey.Key Responsibilities● Campaign Strategy & DevelopmentDevelop comprehensive email and WhatsApp marketing strategies for D2C brandsCreate customer lifecycle campaigns (welcome, abandoned cart, post-purchase, winback)Design behavioral trigger campaigns based on customer actions and preferencesImplement segmentation strategies for personalized messaging● Content Creation & OptimizationWrite compelling email copy and WhatsApp messages that drive engagementDevelop A/B testing frameworks for subject lines, content, and send timesCreate responsive email templates and WhatsApp message formatsOptimize content for deliverability and engagement rates● Platform ManagementManage email marketing platforms (Mailchimp, Klaviyo, SendinBlue)Set up and optimize WhatsApp Business API integrationsImplement automation workflows and customer journey mappingMonitor platform performance and troubleshoot technical issues● Performance AnalysisTrack and analyze email and WhatsApp campaign performance metricsGenerate detailed reports on engagement, conversion, and revenue attributionIdentify optimization opportunities and implement improvementsMonitor list health, deliverability, and compliance requirementsKey Performance Indicators● Email campaign performance (open rates, click rates, conversion rates, revenue)● WhatsApp engagement metrics and conversion attribution● List growth rate and subscriber lifetime value● Automation workflow effectiveness and optimization results● Client retention rate improvement and revenue attribution#Hiring #Email/WhatsappExpert #cloutgency #Job #chennai #hiringinchennai

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