Sr Manager – Marketing Research
4 weeks ago
Job Purpose:
Improve Understanding of the Customers and Markets
Provide media planning, analytics and data support to other marketing verticals
Responsibilities :
· Preparing consumer insight report based on detailed primary research and secondary research for helping management in strategic decision making
· Conceptualizing the consumer insight strategy and plan, managing all the core insight tools and responsible for the relationships with external agencies and vendors
· Ensure the timely conduct of various market research and market intelligence studies for effective decision making including reports
· Ensure the conduct of product specific research in terms of market potential, competitor activities, competitor pricing, competitor services etc and forward the same to the respective product head
· Ensure timely preparation of quality research reports for effective decision making
· Timely preparation and submission of various market research reports (customer preferences, market / industry trends, pricing strategies) to the senior management
· Conducting Annual Tracks- like Brand Track, Customer Caps, CSAT - for retails customers and dealers.
Job Requirements:
· Strong understanding of Consumer / Channel partners behavior and marketing
· Hands on exp in Experimental, non-experimental and quasi-experimental research designs
· Good in Sampling theory and practice, Survey research and questionnaire design
· Basics of data processing, tabulation and data management
· Exposure in Fundamentals of inferential statistics, descriptive statistics & qualitative research methods
· Exposure to Usage of Technology to conduct large scale researches
· Experienced in Employee Surveys
· Good in Report writing, ability to give & take effective briefs
· Strong reporting and presentation skills along with probing & interviewing capabilities
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