Sr Manager – Marketing Research

4 weeks ago


chennai, India Saaki Argus & Averil Consulting Full time

Job Purpose:

Improve Understanding of the Customers and Markets

Provide media planning, analytics and data support to other marketing verticals


Responsibilities :

· Preparing consumer insight report based on detailed primary research and secondary research for helping management in strategic decision making

· Conceptualizing the consumer insight strategy and plan, managing all the core insight tools and responsible for the relationships with external agencies and vendors

· Ensure the timely conduct of various market research and market intelligence studies for effective decision making including reports

· Ensure the conduct of product specific research in terms of market potential, competitor activities, competitor pricing, competitor services etc and forward the same to the respective product head

· Ensure timely preparation of quality research reports for effective decision making

· Timely preparation and submission of various market research reports (customer preferences, market / industry trends, pricing strategies) to the senior management

· Conducting Annual Tracks- like Brand Track, Customer Caps, CSAT - for retails customers and dealers.


Job Requirements:

· Strong understanding of Consumer / Channel partners behavior and marketing

· Hands on exp in Experimental, non-experimental and quasi-experimental research designs

· Good in Sampling theory and practice, Survey research and questionnaire design

· Basics of data processing, tabulation and data management

· Exposure in Fundamentals of inferential statistics, descriptive statistics & qualitative research methods

· Exposure to Usage of Technology to conduct large scale researches

· Experienced in Employee Surveys

· Good in Report writing, ability to give & take effective briefs

· Strong reporting and presentation skills along with probing & interviewing capabilities





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