▷ (Only 24h Left) Activation Manager - Marketing

4 weeks ago


Ahmedabad, India Zydus Wellness Full time
Key Accountabilities/ Responsibilities

- Lead on ground activations for all Zydus Wellness brands- Develop comprehensive framework to successfully build activation as critical pillar for driving brand growth- Identify avenues of connecting to consumers on ground to increase brand visibility and drive trails/awareness- Bring innovation in activation mechanics, making Zydus Wellness best-in-class in our categories- Build calendar for activity & program in line with business & brand objective- Collaborate with internal teams in planning/implementing effective activation programs, Example: School contact program, College activation, Mall activations Consumer connects, On ground visibility- Identify opportunities to improve consumer experience and optimizing cost by finding the right partner- Responsible for managing agencies starting from briefing to delivery of activation campaigns- Ensure execution of plans and evaluation of competition- Monthly/Quarterly review with internal stake holders- Manage & supervise activations closely to ensure seamless operations

Educational Qualifications

- Graduate in any discipline with an MBA in Marketing

Experience (Type & Nature)

- 8 - 10 years of professional experience- Must have consumer activation experience and on ground activation experience
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