Creative Strategy Lead

18 hours ago

Gurugram, India Probo Full time
  • About The Role
  • We are looking for a Senior Creative Strategist to join our in-house creative team and drive high-impact advertising campaigns across platforms like Facebook, YouTube, and other digital channels
  • This role is perfect for someone who thrives on hypothesizing insights, crafting compelling storylines, and experimenting with creative strategies to enhance ad performance
  • You will work closely with designers, video editors, and marketing teams to bring bold, data-backed creative ideas to life.
  • Qualifications & Skills
  • 8-12 years of experience in creative strategy, content development, and digital advertising within startups or creative agencies.
  • Strong understanding of performance marketing and the role of creatives in driving ad effectiveness.
  • Experience in conceptualizing, scripting, and developing ad creatives for platforms like Facebook, YouTube, and Instagram.
  • Ability to interpret data, user behavior, and engagement metrics to refine creative strategies.
  • Hands-on experience working with motion graphics, video production, and design teams.
  • Proficiency in tools like Google Analytics, Meta Ads Manager, YouTube Studio, and A/B testing frameworks.
  • A strong portfolio showcasing successful ad campaigns and creative experiments.
  • Exceptional storytelling skills with a knack for consumer psychology and emotional triggers.
  • Ability to balance data-driven decision-making with creativity and innovation.
  • Excellent communication and collaboration skills to work with multidisciplinary teams.
  • Nice To Have
  • Experience working on D2C brands, e-commerce, or high-growth consumer startups.
  • Exposure to AI-driven creative optimization and automation tools.
  • Background in copywriting, UX storytelling, or branding.
  • Ability to scale creative production and manage multiple experiments simultaneously.

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