OpenPlay - CRM Executive

2 days ago

Hyderabad, India Nexthire Full time

Role - CRM Executive  Experience : 1-3 Yrs  Location - Hyderabad (Work from office ) About the Role: We are seeking a highly skilled and experienced CRM Campaign Executive to join our dynamic marketing team. The ideal candidate will be responsible for designing and executing effective CRM campaigns across various channels including push notifications, SMS, WhatsApp, and email. This role demands a data-driven approach to enhance customer engagement and drive business growth. Key Responsibilities: Develop and implement CRM strategies to increase customer retention and loyalty. Design and execute targeted campaigns via push notifications, SMS, WhatsApp, and email. Monitor and report on the performance of CRM campaigns, utilizing metrics to optimize future campaigns. Collaborate with cross-functional teams like design and data teams to ensure seamless execution of campaigns. Stay updated with the latest trends in CRM and adopt best practices to improve campaign effectiveness. Ensure all CRM activities comply with legal and ethical standards. Qualifications : Bachelor's degree in marketing, Business Administration, or related field.  Minimum of 3 years of experience in CRM or related marketing roles. Proficiency in CRM marketing automation tools like Moengage, Clevertap, etc. Strong analytical skills and experience with data analysis and reporting. Advanced knowledge of Microsoft Excel and data management. Excellent communication and project management skills. Ability to work in a fast-paced environment and manage multiple projects simultaneously. About OpenPlay Technology Pvt. Ltd. OpenPlay is a leading multi-player skill-based gaming company in the real money gaming space and is part of the Nazara Group. Founded by Sreeram Reddy Vanga in 2011, the company has achieved a rare dual feat of consistent growth with robust profitability overthe years. With a team of over 100 passionate and creative people, OpenPlay provides the perfect atmosphere for creativity and development for its people through a culture of empowerment, openness and collective ownership. The Indian gaming industry is poised to grow at a phenomenal growth rate of over 25% to be a $5B industry from $1.5B currently. RMG space is the biggest contributor to the gaming business with a contribution of over 40%. Our flagship brand of Classic Rummy is based on the traditional 13 card rummy and isredefining gaming experience for the Indian audience while being fully compliant with the word and spirit of the Indian legal requirements and responsible gaming. Open play is aiming to be India's largest vernacular social gaming platform on the back of productinnovation and data driven player lifecycle management. The company with over 1 million players was recently acquired by Nazara Technologies Ltd. in 2021. To know more about us, please log on to

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