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Head of Marketing
2 months ago
As the Marketing Director, you will play a crucial role in leading thedevelopment and launch of a strategic rebranding effort across the company. You will beresponsible for enhancing both internal and external brand awareness, ensuring alignment withthe companys identity and goals. Your key responsibilities include:
Strategic Rebranding: Lead the development and execution of a comprehensive strategic rebrandingeffort. Collaborate with the executive team to ensure the rebranding aligns with overallbusiness objectives.Cross-Functional Collaboration : Work closely with departments across the organization to gather insights and perspectives on the brand. Ensure consistent brand messaging and representation through collaboration withvarious departments.Brand Governance: Establish and implement brand governance policies and guidelines. Ensure adherence to brand standards across all communication channels.Communications Planning: Develop a detailed communications plan for the rebranding effort. Communicate key milestones and updates to internal and external stakeholders.
Required Qualifications:
Bachelors degree in Marketing, Communications, Business, or a related field. Experience working with executive teams on brand strategy. Familiarity with diverse industries and markets. Certification in brand management or related field.
Skills and Competencies:
Strategic thinking and planning. Strong project management and organizational skills. Excellent interpersonal and communication skills. Creative thinking and problem-solving ability. Collaboration and team leadership. Ability to navigate and manage change effectively.