Senior Director, Product Management

About Us

HighLevel is an AI powered, all-in-one white-label sales & marketing platform that empowers agencies, entrepreneurs, and businesses to elevate their digital presence and drive growth. We are proud to support a global and growing community of over 2 million businesses, comprised of agencies, consultants, and businesses of all sizes and industries. HighLevel empowers users with all the tools needed to capture, nurture, and close new leads into repeat customers. As of mid 2025, HighLevel processes over 4 billion API hits and handles more than 2.5 billion message events every day. Our platform manages over 470 terabytes of data distributed across five databases, operates with a network of over 250 microservices, and supports over 1 million hostnames.

Our People

With over 1,500 team members across 15+ countries, we operate in a global, remote-first environment. We are building more than software; we are building a global community rooted in creativity, collaboration, and impact. We take pride in cultivating a culture where innovation thrives, ideas are celebrated, and people come first, no matter where they call home.

Our Impact

As of mid 2025, our platform powers over 1.5 billion messages, helps generate over 200 million leads, and facilitates over 20 million conversations for the more than 2 million businesses we serve each month. Behind those numbers are real people growing their companies, connecting with customers, and making their mark - and we get to help make that happen.

Why This Role Exists

The Sr. Director, Product Management (Platform & Core Products) will lead the foundational layer of HighLevel's product stack, spanning infrastructure platforms, automation capabilities, CRM primitives, and shared systems like identity, permissions, notifications, and audit logging.

This is a critical org-wide leadership role, owning HighLevel's platform extensibility, data model reliability, cross-surface consistency, and internal product development velocity. You will manage a team of 25–30 PMs via 3 Group Product Managers and drive strategy, execution, and org design for a portfolio that underpins everything from marketing automation and conversation management to AI-driven workflows and CRM object modeling.

You'll be expected to scale a high-performance product org, influence product direction across pods, and partner closely with engineering to deliver a scalable, secure, and elegant platform for millions of users.

Strategic Priorities

• Build an Extensible Platform: Architect reusable primitives (identity, roles, objects, notifications, reporting) that enable faster development across HighLevel.
• Modernize Core CRM: Scale performance and usability across contacts, companies, tasks, opportunities, and conversations — the backbone of daily SMB workflows.
• Unlock Scalable Automation: Advance our workflows engine and Workflow AI to power increasingly complex use cases with speed and simplicity.
• Drive UX Consistency Across Surfaces: Ensure UI, interaction patterns, and product language are coherent across contact, sub-account, and agency layers.
• Support Data-Driven Product Maturity: Enforce strong instrumentation, analytics readiness, and reporting across all core products.
• Operationalize Product Management Excellence: Raise the bar for product planning, prioritization, execution, and accountability across 30+ PMs and APMs.

Key Responsibilities

• Define and drive the long term product vision, roadmap, and success metrics for platform and core product areas.
• Manage and coach a team ofGroup PMs and PMs,.cultivating a strong leadership bench and ensuring high performance.
• Serve as the bridge between platform engineering, infra, and product — enabling other teams to move faster through well-designed interfaces and reusable systems.
• Set quality standards for API design, system performance, scalability, and reliability.
• Lead cross-functional coordination with design, engineering, QA, support, data, and legal to deliver on-time, high-quality launches.
• Represent the needs of agencies, sub-accounts, and end contacts in platform and CRM decisions — ensuring we build with deep user empathy.
• Collaborate with the Product leadership to influence org-wide product strategy, culture, and planning cadences.
• Lead strategic quarterly and annual planning for the org — bringing clarity to priorities across technical debt, product innovation, and user experience.
• Act as a thought partner to engineering leadership in shaping architecture and development investment decisions.

What Success Looks Like

• HighLevel's platform teams are recognised as enablers, not blockers — other pods build faster using your team's APIs, patterns, and systems.
• CRM primitives and workflows become more reliable, performant, and deeply adopted by our users — visible in activation and retention metrics.
• The organization experiences clean product ownership, predictable roadmaps, and fast decision-making under your leadership.
• Workflow AI and Workflow Core support a growing number of use cases without sacrificing speed, reliability, or clarity.
• The data model becomes flexible and extensible, enabling custom objects, relationships, and analytics without friction.
• You are viewed as a strategic thought partners and executional anchor for platform and core products at HighLevel

Ideal Candidate Profile

• 12–15+ years in product management, with at least 5+ years managing managers (GPMs,Directors or equivalents).
• Experience scaling platform and core product orgs in fast-growth B2B SaaS companies, (ideally between $500M-$1B ARR).
• Deep fluency in CRM, automation platforms, or workflow engines — understands data models, APIs, and system-level product thinking.
• Prior experience building internal platforms or developer tools that support multiple product teams.
• Ability to scale orgs, implement processes, and hire/coach high-performing PMs.
• Technical fluency — capable of earning trust with engineering leads and making calls on infra trade-offs, architecture, and scalability.
• Familiar with two-tier SaaS, multi-tenant environments, and role-based access control models.
• Strong written and asynchronous communication skills — capable of driving clarity across functions and time zones.

Bonus Points For

• Experience working on workflow builders, CRM platforms, or marketing automation tools.
• Background in B2B2SMB or agency-led SaaS models.
• Exposure to design systems, shared component libraries, or analytics platforms.
• Hands-on familiarity with platform performance metrics (e.g., P95 latency, Sentry, Grafana).
• Experience integrating with third-party platforms like Stripe, Meta, Google, or TikTok (even if not leading monetization).

Equal Employment Opportunity Information

The company is an Equal Opportunity Employer. As an employer subject to affirmative action regulations, we invite you to voluntarily provide the following demographic information. This information is used solely for compliance with government recordkeeping, reporting, and other legal requirements. Providing this information is voluntary and refusal to do so will not affect your application status. This data will be kept separate from your application and will not be used in the hiring decision.