Growth marketing manager

Role: Growth Marketing Manager - Social & CampaignsReports to: Director of MarketingLocation: Coimbatore (In-office, no Hybrid/Remote)About FHT & This RoleFHT is building a high-performance Account-Based Marketing (ABM) team designed to drive predictable, scalable revenue from our ideal customer accounts. We're seeking a Growth Marketer to own the social and paid campaigns pillar of our ABM motion—leveraging Linked In, Google Ad Words, and Facebook to engage target accounts, influence buying committees, and accelerate pipeline velocity.This isn't traditional demand gen. You'll be architecting multi-touch campaigns that move specific accounts through the buyer journey, creating air cover for sales conversations, and proving marketing's direct impact on closed-won revenue. You'll also lead a content writer and designer to execute personalized, account-specific creatives at scale. Strong experience in Cybersecurity and/or Hub Spot is a plus.Key Aspects of This Role- Populate the To FU with TAL leads using ABM 1:1, 1:few, and 1:many outbounds.- Engage, warm, and nurture Mo FU using intent-relevant buyer journeys.- Accelerate Bo FU prospects to the sales pipeline using conversion journeys and campaigns.- Re-engage stalled opportunities (sales marked Nurture)- Expand into new divisions within existing customers.- Own the integrated content strategy and planning.- Collaborate with writer and designer to produce quality assets for organic and paid campaigns.- Set target KPIs and generate periodic reports to track, measure, and improve the overall growth metrics.- Ensure an omnichannel approach to account engagement, asset generation, pipeline creation, and revenue.- Make the shift to setup, manage and automate always-on inbound marketing using ABM 1:many.Key ResponsibilitiesABM-Driven Content Strategy & Planning- Ideate and develop monthly content calendars that speak directly to personas within our target account buying committees (ensure content addresses the full buying committee—not just one persona)- Focus on integrated content that aligns paid, organic, email, and sales outreach- Develop account-specific content plays for tier 1 accounts (personalized assets, custom campaigns)- Build repeatable campaign playbooks (e.g., cold account activation, pipeline acceleration, expansion)- Build content-driven buyer journeys- Review all assets for quality, brand consistency, and strategic alignment- Coordinate content across channels to create true omnichannel account experiencesOrganic Growth – Omnichannel- Focus on Linked In as our primary channel for account engagement and thought leadership- Monitor and engage with target account activity—amplifying posts, commenting on executive updates, building relationships at scale- Track account-level engagement metrics: which target accounts are engaging, who within those accounts, content attribution to opportunities- Grow relevant follower base within ICP, prioritizing quality (target accounts) over vanity metrics- Plan and execute email marketing that aligns with either buyer journeys or paid campaigns.- Hub Spot experience preferred.Paid Growth – Performance Marketing- Design and execute account-based paid campaigns across Linked In Ads (account targeting) and Google Ad Words (retargeting, intent)- Build and manage account lists, segmentation, and suppression logic for precise targeting- Coordinate campaigns with active sales plays—launch air cover campaigns when SDRs start outreach- Build and activate nurture campaigns for pipeline accounts- A/B Test messaging, creative, and offers, specific to different account segments, industries, or buying stages.- Ideate and execute creative and witty campaigns that prevent ad fatigue.- Manage budgets with focus on account, opportunity, and revenue KPIs- Reporting paid growth using an omnichannel campaign perspective – Hub Spot experience preferred.Team Leadership & Creative Excellence- Manage and develop a content writer and designer- Coach the team on target accounts, campaigns context, personas, pain points, and campaign objectives- Drive creation of personalized assets (content and creatives) at scale—customized one-pagers, account-specific social posts, tailored ad creatives- Plan ahead and enable collaboration & tracking of deliverables- Foster a culture of creativity, testing, learning, and continuous improvement- Work closely with Marketing Ops to setup and manage Hub SpotPerformance Reporting & Optimization- Deliver weekly paid campaign performance reports with optimization recommendations- Produce monthly ABM growth reports showing:- Target account engagement and coverage metrics- Campaign contribution to pipeline and revenue- Account progression through buying stages- Channel performance and attribution analysis- Track account-based KPIs: accounts reached, accounts engaged, meetings booked from campaigns, influenced pipeline, marketing-sourced pipeline from target accounts- Present insights to leadership with strategic recommendations for budget allocation and campaign strategy- Own the feedback loop—translate what sales is hearing into campaign refinementsRequired Qualifications- 4-6 years of B2 B demand generation and growth marketing experience with ABM context.- 1-3 years managing people, ideally creative team members (writers, designers, content creators)- Min. 2 years of Linked In Ads & performance marketing – proven success running high performance campaigns on Linked In (account targeting, matched audiences, suppression using criteria/Hub Spot, retargeting)- Experience with Google Ad Words and Facebook Ads in a B2 B context- Deep understanding of B2 B buying committees, buyer journeys, and sales cycles- Ability to think like sales—understanding what messaging and touchpoints move deals forward- Experience creating content strategies and managing editorial calendars- Strong proficiency with Hub Spot (Marketing Hub, CRM, workflows, reporting) - you know omnichannel campaigns, automations/workflows, email marketing, social media management, and can extract actionable insights.- Bias toward action and experimentation—you test, learn, and iterate quickly- Collaborative mindset with ability to work cross-functionally with sales, ops, and leadershipPreferred Qualifications- Hub Spot Advanced Skills: custom workflows, lead scoring models, attribution reporting, automated and intent-driven buyer journeys- Experience with ABM platforms is a plus (6sense, Demandbase, Terminus, Roll Works)- Background in Cybersecurity, Saa S, enterprise software, or complex B2 B plays- Familiarity with intent data, social listening, predictive analytics, and account scoring models- Understanding of design and content fundamentals (can give smart creative feedback)- Certifications in Hub Spot, Linked In Ads, Google Ads, or ABM methodologies etc.Our Ideal CandidateIf you’re checking off at least 80% of the job description and are open to being coached toward a 110% - hit apply