Brand Manager

1 week ago

Delhi, India Unikon.ai Full time
About Us:

For Earth's Sake is a sustainability-driven cafe committed to promoting eco-friendly practices and mindful consumer choices. We're looking for a dynamic and creative Brand Manager to join our team and help elevate our brand in the market.

Key Responsibilities:

- Brand Strategy & Development: Lead the creation and execution of brand strategies that align with our mission and values, driving growth and market presence.- Industry Expertise: Leverage your knowledge and experience in the Food & Beverage (FnB) industry to identify trends and implement initiatives that resonate with our target audience.- Influencer Marketing: Develop and manage influencer partnerships, ensuring campaigns are authentic, effective, and aligned with our brand's sustainability focus.- Marketing Campaigns: Plan, execute, and optimize multi-channel marketing campaigns to boost brand awareness, engagement, and customer loyalty.- Market Research: Conduct market analysis to identify opportunities, assess competition, and understand customer behavior to drive informed decision-making.- Collaboration: Work closely with our operations and product development teams to ensure brand consistency across all touchpoints.- Content Management: Plan, create, and post content across all social media platforms in line with brand guidelines, ensuring consistency in tone, voice, and aesthetic.- Trend Monitoring: Stay ahead of social media trends, adapting and implementing the latest strategies to enhance engagement and reach.- Community Engagement: Monitor and respond to direct messages (DMs), comments, and customer inquiries in a timely, brand-appropriate manner.- Performance Tracking: Analyze social media performance using key metrics and provide insights and recommendations to improve content strategy.- Scheduling & Timeliness: Ensure content is posted on time and maintain a consistent posting schedule across all platforms.- Collaboration: Work closely with the brand manager and content creators to align social media activities with broader marketing campaigns.- Influencer Coordination: Assist with influencer outreach and collaborations, ensuring partnerships are in sync with brand goals.

Key Requirements:

- Proven experience in the Food & Beverage (FnB) industry.- Expertise in influencer marketing, with a strong network of influencers and content creators.- Strong understanding of brand development, strategy, and positioning.- Creative mindset with excellent communication and leadership skills.- Ability to analyze market trends and implement data-driven strategies.- Passion for sustainability and eco-friendly practices is a plus.

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