Field Marketing Specialist

3 days ago

Madurai South, India Skylink Fibernet Full time

The Field Marketing Specialist will be responsible for planning and executing on-ground marketing activities to promote broadband and cable services, generate qualified leads, and increase market presence. This role focuses entirely on marketing execution, local promotions, and lead generation to support the sales team in driving customer acquisition.

Key Responsibilities

  • Marketing Activities

  • Execute local marketing campaigns, events, and BTL (Below-The-Line) activities in assigned areas.

  • Set up and manage kiosks, roadshows, and brand stalls in targeted locations.

  • Distribute flyers, banners, and promotional materials to maximize brand visibility.

  • Lead Generation

  • Engage directly with potential customers during field events to capture leads.

  • Collect and validate customer contact information for follow-up.

  • Work with the sales team to ensure timely conversion of leads into customers.

  • Market Activities & Research

  • Identify high-potential areas for service promotion.

  • Monitor competitor marketing efforts and report insights to management.

  • Provide feedback from the field to improve marketing strategies.

  • Reporting

  • Maintain daily/weekly records of leads generated and campaign performance.

  • Share activity reports with the marketing manager for review.

For further details please contact HR department at /

Requirements
Qualifications
Education & Experience:

  • Bachelor's degree in Marketing, Business, or equivalent.
  • 1–3 years of experience in field marketing, BTL promotions, or lead generation (telecom experience preferred).

Skills:

  • Strong communication and public interaction skills.
  • Ability to engage and persuade potential customers.
  • Willingness to work in the field and travel locally.
  • Basic knowledge of MS Excel for reporting.

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