Digital Marketing Manager
4 weeks ago
Responsibilities
Expertise in growth marketing and online sales management will serve as the foundation for our luxurious fine jewelry brand's online business goal.
As a Digital Marketing Manager, you will act as a guardian of the brand, vital in carving its niche in the online marketplace and driving our online business objectives.
Your role will be instrumental in getting Y-O-Y double-digit growth in online business, generating high-value leads, and elevating the customer experience to new heights.
Spearhead performance marketing initiatives across Google Ads, Meta, and other platforms to target and engage HNI/UHNI clientele effectively.
Direct the operations of the e-boutique, ensuring an exquisite and seamless shopping experience.
Innovate and implement strategies to enrich the online customer journey and interaction with our brand.
Collaborate with the creative and content teams to craft compelling ads that resonate with our target audience.
Partner with web development teams to enhance website functionality and user experience, ensuring alignment with the aesthetic and usability standards.
Manage comprehensive product listings and categorizations on our website, reflecting current inventory and store offerings.
Oversee the visual merchandising of online product presentations, including E-commerce shoots and line sheets, to captivate and engage potential buyers.
Elevate our brand's online visibility through strategic SEO partnerships, overseeing monthly action plans and performance metrics to achieve optimal search engine rankings.
Drive cross-functional collaboration to realize marketing and sales objectives, fostering a culture of innovation and excellence within the team.
Conduct in-depth analysis of online business metrics, presenting insights and strategies to continuously refine our digital marketing efforts.
Demonstrated proficiency in performance marketing, SEO, and online campaign management.
Previous exposure to luxury or high-value product performance marketing, with a keen understanding of the HNI/UHNI market segment.
Good communication skills, facilitating effective collaboration with both internal teams and external partners.
A strategic mindset with the ability to analyze data, identify trends, and solve complex marketing challenges.
Knowledge of Shopify, product management, and e-commerce operations, with a track record of enhancing online sales and customer engagement
Qualifications
A minimum of 4 years of digital marketing experience, preferably within a D2C brand or a renowned agency setting.
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