Digital Marketing Manager

2 weeks ago

jaipur, India TalentPulse Consultant Full time
Overview: The DigitalMarketing Manager plays a crucial role in developing implementingand managing marketing campaigns that promote the organization andits products or services. This role encompasses a wide range ofactivities including digital advertising social media marketingemail marketing and content development. The Digital MarketingManager is responsible for driving brand awareness leads andultimately sales through various digitalchannels.KeyResponsibilities:
  • Develop andimplement digital marketing strategies and campaigns to achievebusiness objectives.
  • Manage and optimizevarious digital marketing channels such as SEO SEM social mediaemail and display advertisingcampaigns.
  • Monitor and analyze the performanceof digital marketing efforts using various tools and platforms andprovide insights and recommendations forimprovement.
  • Collaborate with crossfunctionalteams to create and optimize landing pages and user funnels formaximum conversion.
  • Create and manage thecontent calendar ensuring a constant supply of relevant contentacross all digital platforms.
  • Identify trendsand insights and optimize spend and performance based on theinsights.
  • Measure and report on the performanceof all digital marketing campaigns and assess against goals (ROIand KPIs).
  • Stay uptodate with the latest trendsand best practices in digital marketing andmeasurement.
  • Manage and mentor a team ofdigital marketing specialists.
  • Collaborate withagencies and other vendor partners whenrequired.
  • Plan and execute all web SEO/SEMmarketing database email social media and display advertisingcampaigns.
  • Brainstorm new and creative growthstrategies through digital marketing.
  • Identifyand evaluate new digital technologies and use web analytics toolsto measure site traffic to better optimize marketing campaignsemail marketing social media and display and searchadvertising.
RequiredQualifications:
  • Bachelors degree inMarketing Communications or relatedfield.
  • Proven working experience in digitalmarketing particularly in the areas of SEO SEM social media emailmarketing and content marketing.
  • Demonstrableexperience leading and managing SEO/SEM marketing database emailsocial media and/or display advertisingcampaigns.
  • Highly creative with experience inidentifying target audiences and devising digital campaigns thatengage inform and motivate.
  • Experience inoptimizing landing pages and userfunnels.
  • Experience with A/B and multivariateexperiments.
  • Solid knowledge of websiteanalytics tools (e.g. Google Analytics NetInsight OmnitureWebTrends).
  • Experience in setting up andoptimizing Google Adwords campaigns.
  • Stronganalytical skills and datadriventhinking.
  • Uptodate with the latest trends andbest practices in online marketing andmeasurement.
  • Advanced communication andinterpersonal skills.
  • Ability to effectivelymanage and lead a team.
  • Strong projectmanagement and organizationskills.
  • Certification in Digital Marketing is aplus.

seo,sem,socialmedia,analytics,content marketing,digitalmarketing,campaigns,advertising

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