Marketing Coordinator for an Electrical Company Based in the USA
1 week ago
Marketing Strategy Development:
• Plan marketing campaigns and set goals.
• Conduct market research.
Content Creation and Management:
Create content for the website, social media, emails, and blogs.
Design marketing materials like brochures and ads.
Write consistent and engaging copy.
Digital Marketing:
• Manage social media accounts and content.
• Implement SEO and SEM strategies.
• Update and maintain the company website.
Event Coordination:
• Plan and coordinate trade shows and community events.
• Organize webinars and workshops.
Customer Relationship Management:
• Communicate with clients through emails and newsletters.
• Gather and analyze customer feedback.,
Advertising and Promotions:
• Execute advertising campaigns across various media.
• Develop and promote special offers and discounts.
Analytics and Reporting:
Track and report on marketing campaign performance.
Analyze data to measure effectiveness and adjust strategies.
Monitor key performance indicators (KPIs).
Collaboration and Coordination:
• Coordinate with sales, customer service, and other departments.
• Manage relationships with vendors and service providers.
Budget Management:
• Help develop and manage the marketing budget.
• Track marketing expenses and ensure they stay within budget.
Brand Management:
• Ensure all marketing materials reflect the company's brand.
• Manage the company's online reputation.
Requirements
• Experience using GoHighLevel Marketing CRM • At least 2-3 years of experience in a marketing role, preferably within the electrical, construction, or a related industry. • Proven track record of successfully managing marketing campaigns. • Ability to translate technical information into customer-friendly content. • Experience in organizing and managing events, trade shows, and webinars. • Experience in analyzing marketing data and metrics to measure campaign effectiveness and inform strategy adjustments. • Experience in managing marketing budgets and tracking expenses.
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