(Apply Now) Product Marketing Manager

1 month ago

Bengaluru, India Bik Full time
Location: HSR Layout, Bengaluru

About BIK

BIK is a venture-funded technology company, backed by global Investors including Y-Combinator (YC-20), Sequoia Capital, and Chainsmokers (the band). We are GDPR compliant and also a BSP partner of META. Our vision is to ‘Make Brands Limitless’, by helping them drive incomparable revenue growth.

BIK is an all-in-one marketing platform designed to streamline D2C brands’ acquisition, engagement, and conversion, ultimately maximizing their ROI. BIK caters to the marketing automation and support needs of mid and up-market D2C brands, currently serving 100+ global brands including Shoppers Stop, Rare Rabbit, Livspace, Fireboltt, Bare Anatomy, House of Masaba, and more.

Responsibilities:

As a Product Marketing Manager one would be responsible for the following:

- 1st PMM in Bik Team: The person joining in this role, would be our 1st PMM in the team and this role would revolve around creating fantastic use cases using the powerful AI journey builder / chatbot in the form of videos, sales enablement docs & articles.- Geography led content - One would also be understanding different geographies that BIK caters to and accordingly deploy website changes & appearances.- Product SEO - One would be identifying Product led keywords that are easier to rank & build end to end content in the form of article, infographic, video recording & more.- Customer Content Marketing - One would be running a referral program alongside the CSM team & generating high quality content.- Good with Data - Should have deep knowledge about the funnel analysis & GA know hows.

PS : - We drive our most revenues via word of mouth, hence the person joining us would be increasing the revenue further

Requirements:

- 3-5 years of experience in product marketing, in Saas companies- Strong track record of driving product launches and marketing campaigns- Deep understanding of positioning, messaging, and website optimization- Experience conducting competitive intelligence and staying up-to-date on industry trends- Excellent communication and collaboration skills- Strong analytical and problem-solving skills.- Should have deep knowledge about the funnel analysis & GA know hows.

Fun facts:

- EDM duo The Chainsmokers are investors in BIK and excitingly, you get the front row whenever they perform in India.- META has officially partnered with BIK to accelerate the vision of driving success for businesses and brands.- Manifest is the first-of-its-kind AI shopping assistant for Shopify stores that instantly gets trained on our e-commerce data and leads the sales for you.

Glassdoor: Information and the Internet

Employment Type:

Full-time

Perks of being part of Bik:

- Be part of a growth journey- Bring in high impact through your role- Have complete ownership of your task- Thrive in a culture which promotes an individual’s potential and leverage one’s potential to grow- Be an integral part of the Bik.tribe

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