Copywriter

4 weeks ago

Vadodara, India Parul University Full time

Position Title : Copywriter


Parul University is seeking a talented and creative Copywriter to join our team. You will be

responsible for crafting compelling and culturally sensitive content that resonates with

prospective student audiences.



Responsibilities:

  • Develop engaging and aspirational copies for the creatives leveraging programs,

faculty expertise, student life, and other aspects.

  • Write persuasive ad copy for paid advertising campaigns (PPC, social media)

targeting prospective students.

  • Create compelling copy for social media posts, email marketing campaigns, and other

promotional materials.

  • Collaborate with the Creative Designer to ensure a cohesive brand voice and visual

communication across all digital marketing channels.

  • Conduct research to understand trends, interests, and educational needs.
  • Craft culturally sensitive and clear content that avoids any offensive or insensitive

elements.

  • Write articles on the ongoing things in the university and generate SEO friendly

informative blogs leveraging USPs.

  • Ensure all copy adheres to brand guidelines, messaging, and SEO best practices.
  • Edit and proofread existing content to maintain consistency and accuracy.
  • Stay up-to-date on current digital marketing trends and copywriting best practices.


Qualifications:

  • Bachelor degree in English, Communications, Marketing, or a related field

(preferred).

  • Minimum 2-3 years of experience as a copywriter or in a similar content creation role.
  • Proven track record of developing engaging and effective content for digital

marketing purposes.

  • Strong understanding of SEO principles and content optimization strategies.
  • Excellent writing skills with a clear, concise, and persuasive style.
  • Ability to adapt writing style and tone to different audiences and content formats.
  • Excellent research and information gathering skills.
  • Strong cultural awareness and sensitivity to audiences.
  • Proficient in using tools.
  • Familiarity with content management systems (CMS) a plus.

Benefits:

  • Competitive salary as per the industry standards.
  • Opportunity to work in a fast-paced and dynamic environment.
  • Be part of a growing and innovative education institution.


Application Deadline: 5th June 2024


Contact Information:

Email Address :


Parul University P.O. Limda, Ta. Waghodia – 391760 Vadodara, Gujarat, India

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