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Digital Marketing Consultant
7 days ago
Job Description:
Position Overview: As a Digital Marketing Consultant, you will be responsible for developing, implementing, and managing marketing campaigns that promote (Company Name) and its products/services. You will play a major role in enhancing brand awareness within the digital space, driving website traffic, and acquiring leads/customers. The ideal candidate is a creative and analytical thinker with a passion for digital technologies and strategies.
Key Responsibilities:
- Develop and Implement Digital Marketing Strategies:
- Design and execute comprehensive digital marketing strategies to enhance brand visibility and engagement.
- Identify trends and insights to optimize spend and performance based on analytics.
- Content Creation and Management:
- Oversee the creation of high-quality content for the company website, blogs, social media, and other digital platforms.
- Collaborate with the content team to ensure all content is aligned with the brand voice and marketing goals.
- SEO/SEM Management:
- Manage and optimize SEO/SEM strategies to increase organic search visibility and drive traffic to the website.
- Conduct keyword research and analysis to identify opportunities for content and campaign optimization.
- Social Media Management:
- Develop and manage social media strategies across various platforms (e.g., LinkedIn, Twitter, Facebook, Instagram).
- Monitor and analyze social media metrics to measure the success of campaigns and adjust strategies accordingly.
- Email Marketing:
- Design and implement effective email marketing campaigns to nurture leads and engage with customers.
- Track and analyze email campaign performance and optimize for better results.
- Paid Advertising:
- Plan, execute, and manage paid advertising campaigns (Google Ads, social media ads, etc.) to drive traffic and conversions.
- Monitor and report on the performance of all digital marketing campaigns.
- Analytics and Reporting:
- Use various analytics tools (e.g., Google Analytics) to measure and report on the effectiveness of marketing campaigns.
- Provide actionable insights and recommendations for improvement based on data analysis.
- Collaboration and Coordination:
- Work closely with the sales team to align marketing strategies with business goals.
- Collaborate with internal teams to create landing pages and optimize user experience.
- Stay Updated with Industry Trends:
- Keep abreast of the latest trends and best practices in online marketing and measurement.
Qualifications:
- Bachelor’s degree in Marketing, Communications, or related field.
- Proven experience as a Digital Marketing Consultant or similar role in the IT industry.
- Strong understanding of digital marketing concepts, strategies, and best practices.
- Proficiency in marketing automation tools, Google Analytics, SEO/SEM, and social media platforms.
- Excellent written and verbal communication skills.
- Strong analytical skills and data-driven thinking.
- Ability to manage multiple projects and meet deadlines.
- Creative problem-solving skills and a proactive approach.
Preferred Qualifications:
- Master’s degree in Marketing or a related field.
- Certification in Google Analytics, Google Ads, or other relevant digital marketing certifications.
- Experience with B2B marketing and lead generation.
Benefits:
- Competitive salary and performance-based incentives.
- Comprehensive health, dental, and vision insurance.
- Retirement savings plan with company match.
- Professional development opportunities.
- Flexible working hours and remote work options.
- Collaborative and inclusive work environment.
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