Digital Marketing Consultant

7 days ago


india Developer Studio Full time

Job Description:

Position Overview: As a Digital Marketing Consultant, you will be responsible for developing, implementing, and managing marketing campaigns that promote (Company Name) and its products/services. You will play a major role in enhancing brand awareness within the digital space, driving website traffic, and acquiring leads/customers. The ideal candidate is a creative and analytical thinker with a passion for digital technologies and strategies.

Key Responsibilities:

  • Develop and Implement Digital Marketing Strategies:
  • Design and execute comprehensive digital marketing strategies to enhance brand visibility and engagement.
  • Identify trends and insights to optimize spend and performance based on analytics.
  • Content Creation and Management:
  • Oversee the creation of high-quality content for the company website, blogs, social media, and other digital platforms.
  • Collaborate with the content team to ensure all content is aligned with the brand voice and marketing goals.
  • SEO/SEM Management:
  • Manage and optimize SEO/SEM strategies to increase organic search visibility and drive traffic to the website.
  • Conduct keyword research and analysis to identify opportunities for content and campaign optimization.
  • Social Media Management:
  • Develop and manage social media strategies across various platforms (e.g., LinkedIn, Twitter, Facebook, Instagram).
  • Monitor and analyze social media metrics to measure the success of campaigns and adjust strategies accordingly.
  • Email Marketing:
  • Design and implement effective email marketing campaigns to nurture leads and engage with customers.
  • Track and analyze email campaign performance and optimize for better results.
  • Paid Advertising:
  • Plan, execute, and manage paid advertising campaigns (Google Ads, social media ads, etc.) to drive traffic and conversions.
  • Monitor and report on the performance of all digital marketing campaigns.
  • Analytics and Reporting:
  • Use various analytics tools (e.g., Google Analytics) to measure and report on the effectiveness of marketing campaigns.
  • Provide actionable insights and recommendations for improvement based on data analysis.
  • Collaboration and Coordination:
  • Work closely with the sales team to align marketing strategies with business goals.
  • Collaborate with internal teams to create landing pages and optimize user experience.
  • Stay Updated with Industry Trends:
  • Keep abreast of the latest trends and best practices in online marketing and measurement.

Qualifications:

  • Bachelor’s degree in Marketing, Communications, or related field.
  • Proven experience as a Digital Marketing Consultant or similar role in the IT industry.
  • Strong understanding of digital marketing concepts, strategies, and best practices.
  • Proficiency in marketing automation tools, Google Analytics, SEO/SEM, and social media platforms.
  • Excellent written and verbal communication skills.
  • Strong analytical skills and data-driven thinking.
  • Ability to manage multiple projects and meet deadlines.
  • Creative problem-solving skills and a proactive approach.

Preferred Qualifications:

  • Master’s degree in Marketing or a related field.
  • Certification in Google Analytics, Google Ads, or other relevant digital marketing certifications.
  • Experience with B2B marketing and lead generation.

Benefits:

  • Competitive salary and performance-based incentives.
  • Comprehensive health, dental, and vision insurance.
  • Retirement savings plan with company match.
  • Professional development opportunities.
  • Flexible working hours and remote work options.
  • Collaborative and inclusive work environment.



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