Assistant Manager – Traffic Acquisition

4 days ago

lucknow, India Escalent Full time

NEED TO MODIFY THE JOB POSTING FOR SPECIALIST LEVEL

Who We Are

Escalent is an award-winning data analytics and advisory firm that helps clients understand human and market behaviors to navigate disruption. As catalysts of progress for more than 40 years, our strategies guide the world’s leading brands. We accelerate growth by creating a seamless flow between primary, secondary, syndicated, and internal business data, providing consulting and advisory services from insights through implementation. Based on a profound understanding of what drives human beings and markets, we identify actions that build brands, enhance customer experiences, inspire product innovation and boost business productivity. We listen, learn, question, discover, innovate, and deliver—for each other and our clients—to make the world work better for people.

Why Escalent? Once you join our team you will have the opportunity to...

Access experts across industries for maximum learning opportunities including Weekly Knowledge Sharing Sessions, LinkedIn Learning, and more. Gain exposure to a rich variety of research techniques from knowledgeable professionals. Enjoy a remote first/hybrid work environment with a flexible schedule. Obtain insights into the needs and challenges of your clients—to learn how the world’s leading brands use research. Experience peace of mind working for a company with a commitment to conducting research ethically. Build lasting relationships with fun colleagues in a culture that values each person.

Role Overview

Escalent is looking for a seasoned professional with expert knowledge and a strategic mindset in the field of SEO to optimize or recreate the traffic acquisition strategy for our Community and Brand Tracking service lines. If you are a strategic SEO expert with rich experience in managing SEO consulting and execution projects, this might be the right role for you. The SEO expert will play a lead role in optimizing the websites, making them user-intuitive to attract ultra-relevant and high-quality traffic. Additionally, you may contribute to the development and implementation of paid ads to support traffic acquisition and conversion goals.

Responsibilities

You will lead SEO strategy and execution, from keyword research and topical and intent analysis to content mapping and optimization to provide the best possible search experience for users. You’ll also identify opportunities for page-to-page links, offer suggestions for where to create a navigation moment, and suggest how to weave in copy to accomplish these goals. Streamline the SEO writing process by creating simple guidelines that work within the parameters of our website. For example: how many keywords vs. key phrases, how to best use H1 headings, etc. Support SEM including PPC/Google Ads, and Retargeting campaigns, and strike a balance between organic and paid strategy. Leverage paid ad learnings to refine organic strategy and vice-versa. Perform technical SEO by: Working closely with the Traffic Acquisition Manager and our website agency to identify and optimize/fix technical SEO; working with CSS, HTML, JavaScript, and WordPress software; diagnosing technical SEO issues related to pagination, crawl errors, server errors, canonicalization, duplicate content, robots.txt, etc.; evaluating site architecture, URL structure, subdirectories, internationalization; and developing/implementing digital marketing strategies. Test your optimization assumptions instead of relying on gut instinct. You’ll define testing plans across campaigns, suggest landing page/user funnel optimization, and experiment with A/B and multivariate website testing. Tap into analytical skills by diving into the numbers; developing keyword maps and keyword topical clustering; and building strategies to improve traffic and rankings for critical keywords. Other responsibilities include: Setting up ranking/organic growth and budget goals and reporting on progress regularly; setting up goals in Google Analytics, conducting quantitative and qualitative behavioral analysis of the traffic; and diving deep into the traffic sources/channels and audience demographics to regularly learn, unlearn and optimize. Leverage strong English writing skills to edit existing content to maximize SEO impact without impacting brand voice. You might need to support on-page optimization (providing content optimization suggestions), execute internal links, and choose relevant anchor texts. Stay ahead of digital marketing trends by constantly seeking training, certifications, webinars, and other opportunities to sharpen your SEO/SEM proficiency. Lead projects and roadmaps to support the Marketing Ops Director in building strategic SEO roadmaps and project plans.

Qualifications

Ideal Stack Expertise (All Must Have except HubSpot, Optimize, Hotjar) AdWords/Word Stream Google Analytics Google Tag Manager Google Search Console AdRoll SEM Rush Moz SpyFu Lucky Orange / Hotjar (preferable) Google Optimize / Optimizely / Convert Experience (preferable) HubSpot (Preferable) Any – Graduate/Postgraduate with relevant experience. Bachelor’s degree (BA/BS) in Business Administration/Marketing is preferred. 5-8 years in B2B SEO/SEM/Digital Ads experience is required. Some experience leading projects/agencies is a must.

Explore our Careers and Culture page to learn more about the people behind the brand:

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