Digital Marketing Specialist

4 days ago

Noida, India Vaidaan Full time

Company Description

Vaidaan Jewellery is a luxury goods and jewelry company based in Noida, Uttar Pradesh, India. At Vaidaan, we craft exquisite jewelry, footwear and bags that embody elegance and sophistication.

Role Description

This is a full-time, on-site role for a
Digital Marketing Specialist
located in Noida. The ideal candidate will be
an expert in Shopify
and responsible for driving Vaidaan's online growth by handling the SEO team, managing all digital marketing activities, and enhancing brand visibility across platforms.

Daily responsibilities include:

  • Developing and implementing advanced digital marketing strategies.
  • Managing
    Shopify store
    performance, product uploads, optimization and integration.
  • Overseeing
    SEO team
    to ensure top search rankings and traffic growth.
  • Handling
    Social Media Optimization (SMO)
    and driving engagement across platforms.
  • Running
    Meta Ads (Facebook & Instagram)
    and
    Google Ads
    campaigns.
  • Planning and executing
    Email Marketing
    and
    WhatsApp Marketing
    campaigns.
  • Managing marketplace listings and ensuring brand presence across relevant e-commerce platforms.
  • Coordinating with creative, product, and sales teams to ensure alignment of marketing goals.
  • Analyzing campaign performance and providing actionable reports.

Key Requirements

  • Expert in Shopify
    store management & optimization.
  • Proven experience in
    SEO, SMO, Meta Ads, Google Ads, Email Marketing, and WhatsApp Marketing
    .
  • Strong knowledge of e-commerce marketplaces and product listing management.
  • Minimum 5 years of experience in digital marketing, preferably in luxury/fashion/lifestyle brands.
  • Bachelor's degree in Marketing, Business, Communications, or related field.
  • Strong analytical skills, creative mindset, and strategic planning ability.

Location:
Sector 63, Noida, Uttar Pradesh, India (On-site)

Job Type:
Full-Time

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