Brand Manager
1 month ago
Job Title: Brand Manager
Location: (Trichy)
Job Type: Full-Time
Job Overview:
We are seeking a dynamic and experienced Brand Manager to lead the development and execution of comprehensive brand strategies. The ideal candidate will have a deep understanding of event management skills, SEO, proficiency in leveraging ChatGPT for brand communication, expertise in Google Ads, trafficking experience, and a background working with advertising agencies. As a Brand Manager, you will be responsible for enhancing our brand image, driving engagement, and ensuring consistent brand representation across various channels.
Key Responsibilities:
Brand Strategy and Positioning:
- Develop and implement innovative brand strategies aligned with business objectives.
- Utilize SEO best practices to enhance online visibility and search engine ranking.
Brand Communication:
- Leverage ChatGPT and other AI tools for effective brand communication.
- Manage brand communication channels, including social media, websites, and traditional media.
Event Management:
- Plan and execute impactful events to promote the brand and engage with the target audience.
- Coordinate logistics, sponsorships, and activations for successful event outcomes.
Marketing Campaigns:
- Design and execute marketing campaigns to promote brand awareness and drive conversions.
- Manage Google Ads campaigns to optimize online presence and reach target audiences.
Trafficking and Analytics :
- Oversee trafficking activities to ensure seamless execution of digital campaigns.
- Analyze performance metrics, adjust strategies accordingly, and provide regular reports.
Collaboration:
- Collaborate with cross-functional teams, including sales, product development, and marketing, to align brand strategies.
Agency Management:
- Interface with external advertising agencies, providing clear briefs and ensuring the delivery of high-quality creative assets.
- Evaluate agency performance and provide constructive feedback.
Budget Management:
- Develop and manage budgets for brand-related activities, ensuring cost-effectiveness.
- Allocate resources strategically to maximize brand impact.
Brand Guidelines:
- Establish and maintain brand guidelines to ensure consistency in messaging and visual elements.
- Implement and enforce brand standards across all platforms.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field.
- 10 to 14 years of progressive experience in brand management, digital marketing, and event management.
- Proven experience as a Brand Manager, with a track record of successful brand development.
- Strong knowledge of SEO best practices and experience with ChatGPT for communication.
- Proficiency in event management and coordination.
- Hands-on experience with Google Ads and trafficking for digital campaigns.
- Previous experience working with advertising agencies is highly desirable.
- Analytical mindset with the ability to interpret data and make informed decisions.
- Excellent communication, project management, and leadership skills.
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