SaaS Product Marketing Manager
4 weeks ago
Location: Remote
Experience Required: 10+ Years
Department: Marketing
Reports to: VP of Product
About the Role:
We are seeking an experienced Senior SaaS Product Marketing Manager to lead the go-to-market strategy, positioning, and messaging for our suite of SaaS products. This role requires a strategic thinker with a strong background in B2B SaaS marketing, exceptional communication skills, and a proven track record of driving product adoption and revenue growth.
Key Responsibilities:
Go-to-Market (GTM) Strategy:
Develop and execute comprehensive GTM strategies for new product launches, features, and updates.
Positioning & Messaging:
Craft compelling messaging and positioning that differentiates our products in the market, tailored for different personas and industries.
Sales Enablement:
Collaborate with sales teams to create effective sales tools, presentations, and training materials to support the sales cycle.
Market & Competitive Analysis:
Conduct thorough market research and competitor analysis to identify trends, customer needs, and opportunities for growth.
Content Development:
Create high-impact marketing content, including case studies, white papers, webinars, blog posts, and product collateral.
Customer Advocacy:
Build strong relationships with key customers to develop testimonials, case studies, and reference programs.
Cross-functional Collaboration:
Work closely with Product Management, Sales, Customer Success, and other teams to ensure product-market fit and alignment on business goals.
Performance Metrics:
Track, analyze, and report on the effectiveness of product marketing campaigns and initiatives, optimizing strategies based on data insights.
Qualifications:
Experience:
10+ years of experience in B2B SaaS product marketing, with a proven track record of successful product launches and revenue growth.
Education:
Bachelor’s degree in Marketing, Business, or a related field. MBA is a plus.
Skills:
Deep understanding of SaaS business models and product lifecycles.
Strong storytelling and content creation abilities.
Excellent project management and organizational skills.
Data-driven mindset with experience in marketing analytics and tools.
Proficiency in tools like HubSpot, Salesforce, Marketo, and Google Analytics.
Soft Skills:
Strong leadership and team collaboration skills.
Exceptional communication and presentation skills.
Ability to work in a fast-paced, dynamic environment.
Preferred Qualifications:
Experience with product-led growth (PLG) strategies.
Background in enterprise SaaS or cloud-based solutions.
Knowledge of AI-driven marketing tools or automation platforms .
What We Offer:
Competitive salary and performance bonuses.
Flexible work environment with remote options.
Professional development opportunities.
Health, dental, and vision insurance.
Generous PTO and parental leave policies.
--
Regards,
Nikhil Pawar ||
✆8850759164
Manager – Talent Acquisition
Infojini Consulting Private Limited
Website:
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