Senior Digital Marketing Manager

4 weeks ago

BTM Layout, India Home Locator Full time

We are looking for a Senior Digital Marketing Associate (Mandatory from Bangalore)

Location: 5th Floor, Commerce Mantri, 12, 1 & 2, Bannerghatta Rd, BTM 2nd Stage, BTM Layout, Bengaluru, Karnataka

Job Type: Full-time

Experience: 4-7 years

About Us:

Home Locator is a dynamic and innovative organisation specializing in Real Estate Industry. We are looking for a highly motivated and results-driven Senior Digital Marketing Associate to join our marketing team. This role offers an excellent opportunity to work in a fast-paced environment, contributing to the growth of the company through data analysis, lead generation Google and Meta, Lead management and digital marketing initiatives.

Key Responsibilities:

  • Lead Generation: Google ads and Meta ads
  • Lead Analysis & Reporting: Monitor, track, and analyze leads generated through digital marketing campaigns. Prepare detailed reports on lead performance, conversion rates, and marketing ROI. Identify areas of improvement in lead generation strategies and suggest optimizations.
  • Follow-up Tracking: Identify gaps in follow-ups and ensure timely actions on leads. Collaborate with the sales team to address lead nurturing processes.
  • Market Research: Conduct in-depth market research to identify industry trends, competitive analysis, and new opportunities. Provide insights based on research findings to guide marketing strategy.
  • Survey Management & Execution: Assist in designing and executing customer and market surveys. Analyze survey data to draw actionable insights and support marketing decision-making.
  • SEO Assistance: Collaborate with the SEO team to maintain and improve the company's online presence. Assist in keyword research, on-page optimization, and content strategy.
  • Data Maintenance: Maintain and update marketing databases, ensuring data accuracy. Assisted in managing CRM systems and ensured proper tracking of leads, contacts, and conversions.
  • Collaborative Support: Work closely with other marketing team members to ensure alignment and successful execution of marketing strategies. Assist in various digital marketing campaigns, including email marketing, social media, and paid advertising, when necessary.

Requirements:

  • Experience: Minimum of 4-7 years of experience in digital marketing or a related field.
  • Execllent with generating the lead. Experience with lead tracking and CRM systems.
  • Strong analytical and problem-solving skills.
  • Proficiency in Excel, Google Analytics, and other marketing tools.
  • Good with SEO tools (e.g., SEMrush, Moz, Google Search Console).
  • Good understanding of digital marketing concepts, including SEO, SEM, email marketing, and social media.
  • Education: Bachelor's degree in Marketing, Business, Communications, or a related field.

Personal Traits:

  • Detail-oriented with strong organizational skills.
  • Ability to manage multiple tasks and deadlines effectively.
  • Strong communication skills, both written and verbal.
  • Self-motivated, proactive, and eager to learn.

Why Join Us?

Work in a collaborative and innovative environment.

Opportunity to grow and advance your career in digital marketing.

Competitive salary and benefits package.

Job Type: Full-time

Pay: ₹60, ₹100,000.00 per month

Education:

  • Bachelor's (Preferred)

Experience:

  • Digital marketing: 4 years (Required)

Work Location: In person

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