Brand Strategist

6 days ago

Surat, India Anantam HR Full time

Roles and Responsibilities:

● Strategy Development: Build and implement comprehensive social media strategies aligned with marketing campaigns, product launches, and seasonal trends.

● Content Planning: Oversee monthly content calendars, ensuring a strong mix of promotional, educational, and community-driven content.

● Campaign Leadership: Lead influencer partnerships, user-generated content initiatives, and digital campaigns (e.g., #FoleyGlowStories).

● Performance Optimization: Analyze platform analytics and user behavior to refine strategy and maximize engagement, reach, and conversions.

● Brand Voice & Visual Alignment: Ensure tone, aesthetics, and messaging stay consistent with Foley's sophisticated yet relatable identity.

Requirement:

● 3–5 years of social media/digital marketing experience (D2C beauty/wellness a plus).

● Deep understanding of social media platforms and trending Indian digital culture.

● Strong grasp of content strategy, performance metrics, and brand storytelling.

● Familiarity with tools like Meta Business Suite, Later, Google sheets, Canva, and analytics dashboards.

● Ability to brief creative teams and lead campaigns from concept to execution.

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