Content and Social Media Designer

3 weeks ago

Panchkula, Haryana, India Weboapp Discovery Private Limited Full time
Content & Social Media Designer (LinkedIn-First)
Location: On-site
Type: Full-time (open to contract/retainer)
Start: ASAP
About the Role
We're hiring a hands-on creator who can write sharp copy and design scroll-stopping
visuals for LinkedIn and other social platforms. You'll own the content calendar
end-to-end—ideation, copy, images/carousels/reels, posting, and performance tracking.
What You'll Do
● Plan and execute a monthly content calendar (LinkedIn primary;
X/Instagram/Facebook secondary).
● Write copy for posts, carousels, captions, and short scripts with a clear,
professional tone.
● Design images & carousels (and light video/reel edits) aligned to brand guidelines.
● Repurpose long-form content (blogs, case studies, webinars) into snackable
social assets.
● Schedule and publish via tools (Zoho Social/Buffer/Hootsuite, etc.).
● Engage: reply to comments/DMs, tag partners, nurture conversations.
● Track and report on KPIs (reach, engagement rate, follower growth, CTR), run A/B
tests, and iterate.
● Collaborate with founders/SMEs to turn ideas into polished posts fast.
Must-Have Skills
● 2+ years in content creation + social design (B2B experience a plus).
● Strong writing skills for LinkedIn (hooks, structure, CTAs, hashtags).
● Proficient with Canva or Adobe CC (Illustrator/Photoshop) and basic motion/video
editing (CapCut/Premiere).
● Comfortable using AI tools (ChatGPT, image tools) for drafting/ideation while
maintaining originality.
● Data-curious: can read analytics and turn insights into action.
● Solid understanding of brand voice, copyright, and licensed asset usage.
Nice to Have
● Experience creating ad creatives (LinkedIn/Meta).
● Basic knowledge of SEO, newsletters, and landing pages.
● Familiarity with Zoho Social/HubSpot or similar marketing stacks.
Tools We Use (or similar)
Canva/Adobe CC, Google Docs/Slides
What Success Looks Like (first 90 days)
● Consistent 3–5 posts/week on LinkedIn with on-brand visuals.
● Documented voice & visual guidelines; a reusable template kit for carousels.
● Month-over-month engagement rate ↑ and follower growth ↑ with clear reporting.
Compensation
Competitive—salary or monthly retainer based on experience.
Please include your expected CTC or monthly retainer and earliest start date.
How to Apply
Email with subject: "Content & Social Media Designer – Your
Name" and include:
1. Resume/LinkedIn
2. Portfolio with 3 LinkedIn carousels, carousels, 3 image posts, and 1–2 short videos/reels you
created (before/after or performance metrics appreciated)
3. Your CTC and availability

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