Director Brand Strategy

4 days ago

bangalore, India Dentsu India Full time

About Dentsu India:


Awarded the Oscars of the advertising world, The Cannes Global Agency of the Year 2022 (a first for India) Dentsu International comprises of five leadership brands - Carat, dentsu X, iProspect, Dentsu Creative and Merkle, each supported by its specialist divisions and scaled services. With best-in-class services and solutions in Media, Customer Experience Management (CXM), and Creative, Dentsu International operates in over 145 markets worldwide with more than 66,000 dedicated talented employees working together to reach the never before


Part of dentsu International, dentsu India helps some of the biggest & most interesting brands who are our clients everyday to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in Media, CXM (Customer Experience Management) and Creative, Dentsu India is the 2nd biggest Advertising agency network in India while Dentsu international is the 5th largest in the world.


In good times and bad, we partner with brands to achieve meaningful progress as we are a force for good & for meaningful growth. Our teams of optimists, entrepreneurs and first-movers coalesce around the needs of our clients, unlocking unique possibilities for sustainable value and lasting change.


Learn more at:



Role Summary:

Designation : Director - Brand Strategy (Mainline)

Job Location : Richmond Road, Bengaluru

Years of experience : Minimum 8 years of creative account planning and brand strategy experience, preferably from a mainline, integrated, or creative advertising agency. (Please note that we are NOT considering candidates from MEDIA or OTHER INDUSTRIES.)


Job Description


We are seeking an experienced and visionary Director of Brand Strategy to lead our creative brand strategy team. The ideal candidate will possess a deep understanding of creative brand development, consumer insights, and market trends. This role requires a strategic thinker who can guide clients in building and maintaining strong, resonant brands.


Key Accountabilities


  • Leadership & Management: Lead and mentor a team of brand strategists, fostering a collaborative and high-performing work environment.
  • Brand Development: Develop and implement comprehensive brand strategies that align with client goals and drive business growth.
  • Consumer Insights: Utilize research and data to uncover consumer insights, identify market opportunities, and inform strategic decisions.
  • Campaign Planning: Collaborate with creative, media, and account teams to develop integrated marketing campaigns that resonate with target audiences and achieve client objectives.
  • Client Relations: Serve as the primary strategic advisor to clients, building strong relationships and ensuring the delivery of high-quality strategic recommendations.
  • Market Analysis: Conduct thorough market analysis to understand competitive landscapes, identify trends, and anticipate industry shifts.
  • Thought Leadership: Stay ahead of industry trends and emerging practices, sharing knowledge and insights with the team and clients.
  • Performance Tracking: Establish KPIs and measurement frameworks to assess the effectiveness of brand strategies and campaigns, making data-driven adjustments as needed.
  • New Business Development: Support business development efforts by providing strategic insights and contributing to pitch presentations.


Professional Skills:


  • Educational Background: Bachelor’s degree in Marketing, Business, Communications, or a related field. A Master’s degree is preferred.
  • Experience: Minimum of 8-10 years of experience in brand strategy within a mainline advertising agency, with at least 3 years in a leadership role.
  • Strategic Thinker: Strong strategic thinking and problem-solving skills, with a proven track record of developing successful creative brand strategies for leading brands.
  • Consumer-Centric: Deep understanding of consumer behaviour and market research methodologies.
  • Communication Skills: Exceptional written and verbal communication skills, with the ability to articulate complex ideas clearly and persuasively.
  • Leadership Skills: Proven leadership abilities with experience managing and mentoring teams.
  • Client Management: Strong client-facing skills with a demonstrated ability to build and maintain client relationships.
  • Analytical Mindset: Proficiency in data analysis and using insights to drive strategic decisions.
  • Creative Collaboration: Ability to work collaboratively with creative teams to translate strategic insights into compelling advertising campaigns.


To apply, please complete the application process here and also send an updated copy of your CV to . Kindly mention the following details in your email to help us expedite the processing of your application.


Email Subject: Ref: – Director - Brand Strategy role with Dentsu Creative, Bengaluru


Name:

Current company:

Designation:

Total years of experience in creative brand strategy:

Are you comfortable working from our Bengaluru location?:

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Pls attach your CV


We thank you for sending us your profile & details for this role . If your profile gets shortlisted for roles with us, we look forward to a conversation with you to learn about more of what makes you awesome


Working with us


By joining Dentsu Creative, you will be part of a creative network, delivering ideas that are brought alive in new ways. Along the way, you will team up with inspiring people worldwide and become part of a truly inclusive culture where everyone is given the opportunity to thrive and create the best work of their careers, always learning and always listening to shape ideas, create culture and change behaviour. By bringing together the capabilities, experience and relationships of our collective experts, the opportunities for personal growth and development are endless.


Our Values


We believe our work can only resonate in the modern world if the people behind it reflect the modern work. We can only be truly relevant when we create a truly inclusive culture where everyone can thrive. That means – we are tough on the work but gentle with each other. We lead with empathy and are always listening and always learning. We support each other, we cheer for each other, we win together. We celebrate difference as the only way to make the work that makes a difference.


Next Steps


Sound exactly like the sort of role for you? Apply now

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