Email Marketing Specialist

1 week ago


India Code Calibre Full time
  • Role: Email Marketing Specialist

Location: Noida (On-site)

Employment Type: Full-time

  • Company Overview

Code Calibre is a leading web design, development, and digital marketing company based in Noida. We specialize in crafting innovative websites and data-driven digital marketing strategies to help businesses establish a strong online presence. Our expert team is dedicated to delivering impactful solutions that drive growth and success for our clients.

  • Role Overview

We are looking for an experienced and results-driven Email Marketing Specialist to join our team in Noida. The ideal candidate will be responsible for planning, executing, and optimizing email marketing campaigns to generate leads, engage customers, and contribute to business growth. This role requires expertise in email automation, analytics, and strategic communication to enhance outreach and conversion rates.

  • Key Responsibilities

Develop, execute, and manage targeted email marketing campaigns to generate leads and nurture customer relationships.

Utilize email marketing software and automation tools to optimize campaign performance.

Track, analyze, and report on campaign performance metrics (open rates, CTRs, conversion rates, etc. ) and implement data-driven improvements.

Maintain and manage a database of 250-300 industry-specific email contacts for outreach.

Align email marketing strategies with business goals and industry best practices .

Collaborate with the content and design teams to create engaging email templates.

Stay updated with the latest trends, tools, and best practices in email marketing .

  • Qualifications & Requirements

Proven experience in email marketing, lead generation, and marketing automation .

Industry experience is mandatory (preferably in web design, development, or digital marketing).

Strong analytical skills to interpret campaign performance and optimize strategies.

Excellent communication and content creation skills for customer engagement.

Working knowledge of HTML for email design is a plus.

Bachelor's degree in Marketing, Business, or a related field .

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