Business Manager

3 weeks ago

chennai, India Royal Enfield Full time
Job Requirements

Position title

Business Manager - MEA

 

Reports to

Regional Manager - MEA & EEC

 

Job grade

Deputy Manager

 

Location

Chennai

 

Job Purpose

The role of Business Manager - MEA will be part of the International Business team (EMEA) within the Global Commercial Organization. The incumbent will be responsible for business development and sales function for the MEA markets and provide support to the leadership team of EMEA and stakeholders in continuous development, working with operational activities related to the demand analysis for Motorcycles and Non- Motorcycle verticals (Apparel, GMA), ensure guarantee of minimum stock (availability at distributors), competitiveness analysis of products, allocation control and support to new distributor development, including Action Plans and legal notifications if required.

 

Key Responsibilities

  • Ensure the achievement of the goals  for wholesales and retail, profitability and growth of the markets for motorcycle and non motorcycle business
  • Develop and implement new market entry in the region. 
  • Provide data for all reports as needed including market and competition data, performance of identified competition models, promotions and the Sales Funnel metrics for our models.
  • Support generation and management of leads, including the process ownership for conversion
  • Help develop customer personas for each model to improve targeting of marketing activities
  • Ensure that there is continuous interaction with customers on an ongoing basis with the help of the marketing teams.
  • Motorcycles demand analysis, forecast, stock and orders control
  • Implement brand and service guidelines in the markets at all customer touchpoints(offline and online)
  • Work with the marketing team to ensure effective implementation of marketing plans for the region
  • Establish a healthy and long term relationship with our distributor partners
  • Continuous improvement of customer satisfaction
  • Notification of the deviations of the distributors according to the rules and procedures established by the agreement
  • Business consulting and negotiation of the action plans for the markets
  • Continuous capability development by developing, leading and motivating distributor partner teams with training (brand history, sales and product knowledge) and results seeking, systematically on a continuous basis

Work Experience

Education

An undergraduate degree in Business or Engineering with a Masters in Business Administration (MBA) - Sales & Marketing


Experience

  • 8 - 12 years experience
  • Prior experience of business development & sales in the automotive industry - motorcycle or similar
  • Proven work experience in business development, product management, strategy 
  • Prior experience in managing markets in  Africa. 
  • Good understanding of target audiences and the insightful triggers & barriers that govern their usage/purchase behavior
  • Proven ability to develop new markets and marketing strategies 
  • Strong problem solving skills and willingness to roll up one’s sleeves to get the job done
  • Skilled at working effectively with cross functional teams in a matrix organization
  • Excellent written and verbal communication skills

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