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Manager - Project Marketing

4 months ago

Greater Kolkata Area, India NKlusive Full time
  • Responsible for Project Marketing ; manpower planning as and when required depending on the business flow.
  • Working with the Chief Marketing Officer to create a strategic marketing strategy and mapping out the tasks needed to implement that strategy.
  • Ensuring customers and management are satisfied with the proposed marketing campaigns.
  • Collaborating with writers and graphic designers to create advertising content.
  • Creating and managing a content calendar and scheduling deadlines.
  • Determining marketing campaign budgets and ensuring that all staff adheres to them.
  • Maintaining an up-to-date understanding of the company, its products, and its client base to implement effective marketing campaigns.
  • Managing and supervising marketing projects from beginning to end.
  • Developing and maintaining strong working relationships with external vendors.
  • Lead the development of comprehensive marketing strategies from conceptualization to execution.
  • Take ownership of end-to-end marketing plans, ensuring alignment with company objectives and target audience.
  • Continuously analyze market trends and consumer behavior to refine strategies for optimal results.
  • Coordinating with multiple channels for the sake of numerous marketing strategies.
  • Managing budgets to be used for marketing campaigns
  • Testing out the newest marketing opportunities and tactics.
  • Building relationships with various media outlets on behalf of the organization.
  • Direct social media strategies. ATL,BTL activities
  • Evaluating the performances of countless marketing campaigns for the organization.
  • Troubleshooting any of the marketing campaigns which may not have performed well.
  • Liaison with pre-sales team to update them about the project along with promotional & marketing activities. Suggest developers and the HOD concerned on project planning, marketing and promotion based on one’s own market research and analysis
  • Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copy writing, performance analysis
  • Produce valuable and engaging content for our website and blog that attracts and converts our target groups
  • Build strategic relationships and partner with key industry players, agencies and vendors
  • Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
  • Oversee and approve marketing material, from website banners to hard copy brochures and case studies
  • Measure and report on the performance of marketing campaigns, gain insight and assess against goals
  • Analyze consumer behavior and adjust email and advertising campaigns accordingly


Competencies – Good Communication skills in all the three languages (English, Hindi & Bengali), Smart & Presentable, Honesty and integrity. Ability to analyze market trends and evolving consumer psychology, Strong Interpersonal skills, Problem analysis and problem-solving skills, Attention to details and accuracy, Judgement and decision-making ability, Initiative,

SKILLS & QUALIFICATION:

Qualification - Graduation/Post Graduate in Sales & Marketing.

Experience – 4-9 years’ experience marketing


If interested, please send your Cv at