Manager - Organic PR

2 weeks ago

mumbai, India Vitasta Consulting Pvt Ltd Full time

We are looking for someone who can be a part of a fast paced and agile organization and also understands the nuances of a 0 to 1 journey. Someone who is a strategist and is also a doer. Must be emotionally committed to what we are doing and should be able to participate in the company's success through having a unique blend of business and role specific knowhow.

 

Experience & Qualification

 Proven experience 3 to 4 years working in PR, preferably in roles focused on organic or earned media
 Qualification required is Bachelor's degree in Public Relations, Communications, Marketing, or related field

 

Skills Required

 Strong written and verbal communication skills, with the ability to craft compelling stories and pitches
 Excellent interpersonal and relationship-building skills, with a knack for networking and building media contacts
 Creative thinking and problem-solving abilities, with a passion for findinginnovative PR solutions
 Familiarity with social media platforms and digital marketing trends.
 Ability to work independently and collaboratively in a fast-paced, dynamic environment
 Strong organizational skills and attention to detail
 Experience with media monitoring and measurement tools is a plus

 

Job Responsibilities

 Develop innovative PR strategies that focus on organic and earned media opportunities. Collaborate with internal stakeholders to align PR initiatives with overall business goals
 Cultivate relationships with journalists, bloggers, influencers, and other media professionals who have an interest in our industry or niche. Engage in authentic and meaningful interactions to establish trust and credibility
 Create compelling and newsworthy content, such as press releases, pitches, articles, and blog posts, that resonate with target audiences and attract media attention. Ensure all content reflects our brand identity and messaging guidelines
 Identify and craft engaging stories, anecdotes, and narratives that showcase our organization's mission, values, achievements, and impact. Find creative angles to make our brand stand out in a crowded media landscape
 Plan and coordinate PR events, such as press conferences, product launches, community engagements, and sponsorships, to generate buzz and media coverage. Manage all aspects of event logistics and media outreach
 Monitor social media platforms for relevant conversations, trends, and opportunities to insert our brand into relevant discussions organically Foster meaningful interactions with followers and influencers to amplify our PR efforts
 Identify and nurture brand advocates, including employees, customers, and partners, who can help amplify our messaging and generate positive word- of-mouth publicity

 Proactively identify potential PR risks and develop strategies to mitigate negative publicity. Respond promptly and transparently to PR crises or controversies, maintaining our brand's integrity and reputation

 Track and analyze the effectiveness of organic PR campaigns and initiatives using key performance indicators (KPIs) such as media mentions, audience reach, engagement, and sentiment. Use insights to refine strategies and optimize future efforts

 

Remuneration & Benefits

We offer fixed CTC based on merit

Below are few of the employee benefits that you will be eligible for:
● Medical Insurance for self and family members, the premium for which will be borne by the company. This is not deducted from the CTC.
● As we believe in continuous learning, you will be eligible for Upskilling program
● Doctor on call facility for you and your dependants (General Physicians, Specialists, Counsellors)

 

 

What opportunity are we talking about?
● A purpose-driven workplace where innovation is cultivated, failure celebrated, and persistent
commitment practised to solve problems faced by our customers, partners, and members
● Fair and equal pay for people of all representations, ethnicities, and religions
● Compensation is a transparent conversation and not a tactic
● We believe in making time count in the workplace where we spend close to 50% of our adult
working lives amongst each other
● An opportunity to build careers while creating positive change in people's lives. Alleviating their
financial stresses, worries, and helping them achieve true freedom

We do not want to be limited to mentioning what we want in you. Instead let us tell you what we definitely do not want.
1. Lack of ambition, initiative, and energy, and the inability to take ownership and execute.
2. Giving "Gyan" not backed by action and results.
3. Watching the clock and calendar while working.
4. A very risk-averse, negative, and comfort zone mindset.
5. Rebels who do not want to collaborate.
6. Self-praising and PR management for self.
7. If you are scared of dealing with numbers and mathematics.
8. Inability to receive critical feedback constructively.
9. If you require a constant reminder of things you have to do.
10. If you need policing to maintain office decorum.
11. You think the right way to do things is your way.

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