Campaign Manager

3 weeks ago


hyderabad, India AbhiBus Full time
We are seeking a dynamic and creative Campaign Manager to join our marketing team. The ideal candidate will be responsible for crafting compelling campaigns that drive customer engagement and sales for our online bus booking platform. This role requires a blend of creativity and analytical skills to create, manage, and measure the performance of discount coupons and promotional offers.
Key Responsibilities:
Take ownership of all the existing offers in AbhiBus
Develop and execute innovative campaign ideas to promote our bus booking services.
Write engaging content for various marketing channels, ensuring consistent brand messaging. You will specifically be a copywriter for Push Notifications, Newsletters and campaign landing pages.
Design and implement discount coupon programs to attract new users and retain existing customers.
Conduct deep analytics to assess the performance of coupons and adjust strategies accordingly.
Collaborate closely with the tech team to leverage technology in enhancing campaign effectiveness.
Monitor market trends and competitor activities to identify opportunities for campaign innovation.
Qualifications:
0-3 years of experience in the similar field
Should have experience in running campaigns within the App including Push notifications, In-app creatives & Native creative.
Must have launched Coupon code based campaigns for any D2C brands.
Proven experience in creative writing and copywriting, with a portfolio of work.
Strong ability in creating and managing discount coupon strategies.
Proficient in analysing campaign performance and making data-driven decisions.
Excellent communication skills and the ability to work collaboratively with cross-functional teams.
A knack for innovation and the desire to constantly improve campaign outcomes.
Experience with Martech tools like CleverTap, Moengage, Netcore etc is a bonus.
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