Campaign Manager

3 weeks ago


Hyderabad, India MediaMint Full time
MediaMint is looking for a Digital Campaign Manager who is responsible for the execution of digital media plan recommendations, campaign management and optimizations for a major retail apparel brand.
Digital Campaign Managers work closely with other departments in the agency to ensure that communication & collaboration is in constant flow. Digital Campaign Managers are expected to oversee their campaigns, bring optimization insights, support client-facing reporting and the training of other support staff.
Responsibilities
Plan, launch, & optimize multiple digital campaigns that help drive a mix of brick & mortar and e-comm sales
Attend weekly meetings with team members to review results, make optimization recommendations and make necessary changes.
Assist team by pulling regular client reports and providing feedback/analysis of campaigns.
Recommend opportunities based on client key performance indicators.
Partner with other departments to ensure proper campaign implementation
Work with vendors to facilitate contracts and reporting.
Collaborate with integrated agency creative teams to ensure creative delivery
Tools
Required Expertise:
A DSP (TTD, DV360, Verizon, AppNexus, etc) or e-retail platform
Preferred Experience:
DCM/CM360, Google Ads/AdWords, Prisma, Datorama
Bonus Tools a Plus:
Kantar Millward Brown, CPG or Retail experience, ecommerce, DoubleVerify/IAS/MOAT, Amazon DSP, Influencer Platforms, MMA, Pathmatics, Claritas360, comScore, Simmons/MRI/Scarborough, Nielsen IMS
Personality
Confident Communicator - comfortable building & presenting slides to clients
Naturally Curious - with a desire to carve new paths in the use of digital media
Resilient – Personable & adaptable to dynamic situations and timelines
Resourceful – always asking “how might we” and never “we can’t”
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