Marketing Manager
3 weeks ago
Job Title: Marketing Manager
Position Overview:
· We are seeking an experienced Marketing Manager to join our dynamic team. The ideal candidate will have 4-6 years of marketing experience, with at least 2 years focused on B2B marketing. This individual will be responsible for driving lead generation through various channels, with a strong emphasis on LinkedIn, Google, and Meta platforms. The candidate should possess hands-on experience in utilizing these platforms to generate leads effectively. Knowledge of SEO strategies and implementation will be considered a significant advantage.
Key Responsibilities:
· Develop and execute B2B marketing strategies to drive lead generation and customer acquisition.
· Utilize LinkedIn, Google, and Meta platforms to implement targeted marketing campaigns aimed at generating high-quality leads.
· Analyze campaign performance metrics and optimize strategies for maximum effectiveness and ROI.
· Collaborate with the sales team to align marketing efforts with sales objectives and support the sales pipeline.
· Create compelling content for various marketing channels, including social media, email campaigns, and website.
· Stay updated on industry trends and best practices in B2B marketing and lead generation.
· Manage marketing budgets effectively, ensuring efficient allocation of resources for maximum impact.
· Monitor and report on competitor activities and market trends to identify opportunities and threats.
Qualifications:
· 4-6 years of experience in marketing, with a minimum of 2 years focused on B2B marketing.
· Proven track record of successfully generating leads through LinkedIn, Google, and Meta platforms.
· Hands-on experience in utilizing marketing automation tools and CRM systems.
· Strong analytical skills with the ability to interpret data and generate actionable insights.
· Excellent written and verbal communication skills.
· Ability to work effectively in a fast-paced, dynamic environment and manage multiple projects simultaneously.
· SEO knowledge and experience is a plus
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