Digital Marketing Manager

4 weeks ago

Worli, India Sportskeeda Full time

Kiddopia is looking to hire Digital Marketing Manager (SEO & YouTube)

About us

Kiddopia is a leading edutainment app loved by millions of kids and parents worldwide. We're on a mission to make learning fun, interactive, and engaging. To scale our growth, we're looking for a Marketing Manager who can lead our SEO and YouTube strategies to maximise visibility, engagement, and conversions.

Responsibilities

SEO Strategy & Execution

  • Develop and implement comprehensive SEO strategies to drive organic traffic.
  • Conduct keyword research, on-page optimization, link-building, and technical SEO audits.
  • Collaborate with content teams to create SEO-friendly blog articles, landing pages, and app store listings.
  • Track, analyze, and report on SEO performance using tools like Google Analytics, SEMrush, or Ahrefs.

YouTube & Video Marketing

  • Build and manage Kiddopia's YouTube channel strategy to increase subscribers, views, and engagement.
  • Optimize video titles, descriptions, tags, thumbnails, and playlists for maximum visibility.
  • Work with creative teams to plan video content calendars (educational, promotional, community-driven).
  • Run YouTube ads and analyze performance metrics to improve ROI.

Cross-functional Collaboration

  • Partner with product, design, and content teams to align SEO and video strategy with brand goals.
  • Collaborate with performance marketing to amplify video reach across platforms.
  • Stay up-to-date with the latest trends in SEO, YouTube, and digital marketing.

Requirements

  • 4–6 years of experience in SEO, YouTube, or digital marketing.
  • Proven track record of driving organic growth through SEO and video marketing.
  • Strong understanding of YouTube algorithm, SEO tools
  • Creative mindset with ability to ideate engaging content.
  • Excellent communication and analytical skills.

Nice-to-Have

  • Familiarity with kids' content, edtech, or gaming industry.
  • Experience running YouTube paid campaigns.

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