Asst Manager/ Manager – Trade Marketing-FMCG
1 week ago
Asst Manager/ Manager Trade Marketing
Location Thrissur
CTC 6 LPA
Job Specification:
Educational Requirements: MBA
Relevant Work Experience: Minimum 5 Years
Age: 25 - 35 Years
Job Description:
Summary:
Developing marketing strategies and tactics to boost the companys brand image and drive business
growth.
Description:
- Track and build Brand measures that will boost Brand Equity
- Monitoring and analyzing market trends
- Studying competitors' products and services
- Constant consumer tracking to identify unfulfilled needs & white spaces
- Working closely with the Sales Team to ensure excellence in Trade Marketing for traditional
trade, modern trade as well E-Commerce
- Exploring ways of improving existing products and services, and increasing profitability
- Identifying newer target markets and developing strategies
- Preparing and managing marketing plans and budgets
- Managing the production and deployment of promotional materials
- Keeping abreast of Market developments and proposing the necessary plan
Willing to travel across the state.
-
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