Salesforce Marketing Cloud Expert

2 days ago

Bengaluru, India Metawiz Technology Pvt Ltd Full time

Company Overview Metawiz Technology Pvt Ltd is an IT company focused on Salesforce CRM Implementation, operating as a subsidiary of Omniflex Consulting in the USA. As a registered Salesforce Partner founded by an ex-Salesforce program architect, the company is expanding in India. Its headquarters are in Bangalore, and it serves US-based clients. The company promises ample learning opportunities and seeks candidates eager to contribute to its growth. Job Overview Role: Salesforce Marketing Cloud Expert Location: Bangalore (Onsite, Full-time) Experience: 4-5 Years Trimmings: US Time Zone Preferred Immediate Joiners Only Roles and Responsibilities - Design, develop, test, and deploy Salesforce Marketing Cloud and Pardot solutions to meet business requirements. - Collaborate with cross-functional teams to gather requirements and deliver high-quality projects on time. - Develop automated email campaigns using AMPscript, HTML, CSS, Journey Builder, and Pardot Engagement Studio. - Configure and optimize Pardot for lead scoring, nurturing, segmentation, and automation workflows. - Implement Marketing Cloud Growth strategies, leveraging features like Audience Builder, Einstein AI, and Personalization Builder to drive customer engagement and retention. - Analyze campaign performance using Analytics Builder and Pardot Reports to optimize marketing strategies and ROI. - Troubleshoot issues related to data integration, workflow setup, email deliverability, and report generation in Salesforce CRM, Marketing Cloud, and Pardot. - Provide technical guidance to junior team members on best practices for implementing Salesforce Marketing Cloud Growth and Pardot features. Job Requirements - Strong understanding of Salesforce CRM platform, including Sales Cloud, Service Cloud, Community Cloud, Marketing Cloud Growth, and Pardot. - Hands-on experience in developing automated email campaigns using AMPscript, HTML/CSS, Journey Builder, and Pardot automation tools. - Experience working with SQL queries for data retrieval from various sources (e.g., databases). - Familiarity with Marketing Cloud Growth features such as Audience Segmentation, Einstein AI, and Predictive Analytics. - Proficiency in Pardot connectors, lead management, email marketing best practices, and engagement tracking. - Excellent communication skills for effective collaboration with stakeholders across different departments. 1. Campaign Strategy & Execution: Design and implement data-driven marketing campaigns using Journey Builder, Audience Builder, and Email Studio. 2. Audience Segmentation: Create targeted customer segments using real-time data, predictive analytics (Einstein AI), and behavior tracking. 3. Automation & Personalization: Develop automated customer journeys with personalized content across email, SMS, and push notifications. 4. Data Analysis & Optimization: Monitor campaign performance using Analytics Builder, optimizing strategies based on insights and ROI. 5. Cross-Channel Marketing: Integrate Marketing Cloud with Salesforce CRM, social media platforms, and ad channels for seamless omnichannel experiences. Interested candidates are invited to share their updated CV with us at along with the following details: Current Location Notice Period Current CTC Expected CTC Overall Experience

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