Field sales representative

3 weeks ago

Kanpur, India DC Trading Company Full time

Location:Uttar Pradesh (Field-based – West UP, Central UP & Select Tier-3 Districts)Experience Required:Minimum 2 years in B2 B sales (preferred: ghee, dairy, FMCG, food ingredients)Role OverviewWe are hiring a field-focused B2 B Sales Executive to drive bulk sales of ghee and dairy products across established sweet shop and wholesale markets in Uttar Pradesh, with strong focus on West UP, Tier-2 cities, and traditional Tier-3 districts. This role requires on-ground market presence, relationship-building, and consistent execution with wholesaler, sweet shop owners, and institutional buyers.Key Responsibilities• Develop and manage bulk B2 B sales of ghee across assigned territories• Target and onboard sweet shops, halwais, wholesalers, distributors, bakeries, and food manufacturers• Cover key markets including Firozabad, Meerut, Muzaffarnagar, Saharanpur, Bareilly, Kanpur, and surrounding Tier-3 districts• Build long-term relationships to ensure repeat orders and stable volumes• Conduct regular market visits, sampling, negotiations, and follow-ups• Track competitor pricing, quality perception, and local trade practices• Ensure payment collection discipline and manage credit cycles• Share daily / weekly sales updates and on-ground market feedbackEligibility & Requirements• Minimum 2 years of B2 B sales experience in dairy / ghee / FMCG / food products• Strong familiarity with sweet shop and wholesale trade networks in UP• Comfortable with field sales, travel, and relationship-driven markets• Ability to negotiate pricing, volumes, and credit terms professionally• Self-driven, reliable, and execution-oriented• Basic reporting skills (Whats App, Excel, call logs)• Two-wheeler preferred

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