Digital Marketing Executive

3 weeks ago


india UniAthena Full time

Job Description - Digital Marketing Executive Executive will be responsible for performance of organisation’s paid marketing campaign for the portfolio assigned.DM Executive will be planning, developing and managing the campaigns, ensuring that they meet performance and revenue targets in line with the overall marketing strategy.


Roles & Responsibilities


  • Planning and undertaking relevant research for creating campaign for the product 
  • Creating and monitoring campaigns against relevant KPIs
  • Improve brand awareness through paid campaigns
  • Responsible for executing all display, Video, Search, Remarketing, Engagement campaigns as per the digital channel and product relevance
  • Optimising campaigns for lead quality as and when required and ensuring effectiveness of the marketing spent
  • Working on day to day SEO activities such as on-page optimisation and off-page optimisation.
  • Planning and conducting relevant testing on campaign variables to develop business/product intelligence
  • Ensure marketing collaterals delivered are effective and in-line with marketing requirement by coordinating with Communications team and providing effective feedback 
  • Keep pace with industry trends and developments and utilise to improve effectiveness of marketing initiatives



KPI 

  • Revenue 
  • ROI on Marketing Spent 




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