Mouseback Limited | Paid Search Specialist | chennai

1 week ago

chennai, India Mouseback Limited Full time
About the Agency: 

We are a leading digital marketing agency headquartered in the UK with a back office in India. Our clientele is diverse, spanning across North America, and Europe. Our focus is on delivering innovative and effective digital marketing solutions across various industries.


Job Summary: 

As a Senior Paid Search Manager/Specialist, your role will be crucial in developing and executing PPC strategies that enhance online visibility and performance for our clients. You will be managing campaigns across various platforms, optimizing for maximum ROI and effectiveness. Not looking for SEO candidates.

Key Responsibilities:
  • Strategy Development: Develop and execute PPC strategies tailored to increase online visibility and overall campaign performance.
  • Campaign Management: Manage and optimize PPC campaigns across platforms like Google Ads, Bing Ads, LinkedIn, and Meta, focusing on ROI and cost-effectiveness.
  • Ad Copywriting and Testing: Conduct thorough keyword research, ad copywriting, and A/B testing to drive quality traffic and enhance campaign performance.
  • Analytics and Reporting: Use analytics tools to monitor campaign data, make data-driven decisions, and optimize performance.
  • Trend Analysis: Stay updated with industry trends, best practices, and emerging technologies in PPC advertising to implement innovative approaches.
  • Performance Reporting: Provide regular reports on campaign performance, including key metrics and recommendations for improvement.
Qualifications:
  • Extensive experience in paid search management, preferably in a digital marketing agency. Looking for someone with 4-6 years of experience.
  • Proficient in PPC platforms (Google Ads, Bing Ads) and analytics tools (Google Analytics).
  • Strong analytical and data-driven decision-making skills (required)
  • Excellent communication and team collaboration abilities (required)
  • Experience in handling campaigns for diverse international markets.
  • Leadership and team management experience.
What We Offer:
  • An opportunity to work with a diverse range of international clients.
  • A dynamic and collaborative working environment.
  • Professional growth and development opportunities.
  • Competitive salary and benefits package.


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