Public Relations Specialist

5 days ago

Gurugram, India AdvantageClub.ai Full time

Advantage Club is a global platform for employee engagement and financial wellness, with benefits like perks, rewards, and early wage access on a single platform. It aims to provide end-toend solutions to facilitate employee engagement through exclusive privileges and rewards by the brand partners, allowing them to reach out to targeted customer segments too. Established in 2016, Advantage Club is a brainchild of UCLA postgraduates Sourabh Deorah and Smiti Bhatt Deorah who identified employee benefits as a space to create disruption using data mining and analytics. Since then, it has been redefining employee benefits beyond the traditional provident fund and corporate discounts policies.

Headquartered in Delaware(US), Advantage Club has an impressive client portfolio featuring Concentrix, Teleperformance, Hexaware, EY, Target, and many more. With a presence in almost 100+ countries across the globe, catering to 1000+ corporates and extends offers exclusively across 10,000+ brands.

Advantage Club takes pride in providing a scalable, customizable, cost-effective program to take employee engagement to the next level. It is one single platform that brings a wide variety of recognition programs including milestone/anniversary/years-of-service awards, early wage advantage, real-time spot bonus, automated incentives, peer-to-peer appreciation, onboarding programs, wellness programs, quarterly & annual performance awards, gift card program, exclusive offers across 10,000+ brands etc. to name a few.

With its sole mission to help organizations keep their employees engaged and driven, the Advantage Club App is supported by a well-thought employee engagement solution that offers a best-in-class experience to its users. The platform is set to revolutionize the industry by making a direct impact on employee recruitment and retention through an exhaustive employee engagement tool. Advantage club is leading the employee benefits market globally, pegged at $10 billion and growing. Advantage Club has raised $7 million to date from prominent VCs like Y Combinator, GrowX, Sprout, and Axilor Venture


Job Summary:

We are seeking a dynamic and experienced Public Relations Specialist to join our team. The ideal candidate will be responsible for managing and enhancing our public image in a manner that promotes our values and mission. This individual will be adept at handling media relations, crafting compelling content, executing strategic PR campaigns, and managing global PR efforts.

Key Responsibilities:

  • Media Relations: Develop and maintain relationships with journalists, bloggers, and influencers. Respond to media inquiries and coordinate interviews, press releases, and media events.
  • Content Creation: Write and distribute press releases, articles, newsletters, and other PR materials. Ensure content aligns with the company’s voice and message.
  • Campaign Management: Plan and execute PR campaigns to promote our products, services, and initiatives. Track and report on campaign performance.
  • Global PR Management : Develop and implement global PR strategies that align with our international growth objectives. Coordinate with regional PR teams to ensure consistent messaging across all markets.
  • Crisis Management: Develop and implement strategies to manage potential PR crises. Act as the primary contact during crises, ensuring accurate and timely information is disseminated.
  • Brand Management: Monitor public and media perception of the company. Work to enhance the company’s brand image and reputation.
  • Event Planning: Organize and manage events, including press conferences, product launches, and community outreach programs.
  • Collaboration: Work closely with marketing, social media, and other internal teams to ensure cohesive communication strategies. Provide PR support for product launches and other initiatives.
  • Market Research: Stay updated on industry trends, competitor activities, and audience preferences. Use insights to inform PR strategies.


Qualifications:

  • Bachelor’s degree in Public Relations, Communications, Journalism, or a related field.
  • 3+ years of experience in public relations or a related role.
  • Proven track record of successful media placements and PR campaigns.
  • Experience in managing global PR efforts.
  • Excellent written and verbal communication skills.
  • Strong organizational and project management abilities.
  • Ability to work under pressure and manage multiple projects simultaneously.
  • Knowledge of social media platforms and digital PR strategies.
  • Strong network of media contacts is a plus.
  • Experience with crisis communication is highly desirable.


Skills and Competencies:

  • Communication: Superior writing, editing, and speaking skills.
  • Strategic Thinking: Ability to develop and execute long-term PR strategies.
  • Interpersonal Skills: Strong relationship-building skills with media and stakeholders.
  • Global Perspective: Understanding of different cultural and market dynamics in various regions.
  • Adaptability: Ability to quickly adapt to changing situations and manage unforeseen events.
  • Attention to Detail: Meticulous attention to detail in content creation and campaign execution.

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