Public Relations and Communication

1 week ago


Gurugram, India Battery Smart Full time

Overview :


Battery Smart is searching for a seasoned Public Relations to join our growing team in Gurgaon. In this role, you will be responsible for developing and executing a comprehensive communication strategy to elevate our brand awareness, establish us as a thought leader in the battery industry, and achieve our business objectives.


Responsibilities :


  • Develop and implement a strategic communication plan to build and maintain a positive brand image for Battery Smart.
  • Manage media relations, including pitching stories to journalists, securing media coverage, and managing press inquiries.
  • Develop and execute thought leadership initiatives to position Battery Smart as an industry expert.
  • Manage social media channels and create engaging content to build brand awareness and community.
  • Oversee influencer marketing efforts to reach target audiences.
  • Track and measure the effectiveness of communication campaigns and report on key metrics.
  • Stay up-to-date on industry trends and best practices in public relations.
  • Provide strategic counsel to senior leadership on communication matters.
  • Work collaboratively with internal teams (marketing, sales, product) to ensure consistent messaging.


Qualifications


  • 8-12 years of experience in public relations or a related field.
  • Proven track record of developing and executing successful public relations campaigns.
  • Experience in the battery industry or a related technology sector (a plus).
  • Strong understanding of the Indian media landscape.
  • Excellent writing, editing, and communication skills.
  • Experience with social media management and content creation.
  • Master's degree in Communication or a related field.
  • Experience working in a fast-paced environment.


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