Digital marketing lead

Role OverviewWe are seeking a hands-on and performance-driven Digital Marketing Lead to manage and scale our digital marketing initiatives, with a strong focus on Linked In campaigns, other paid media channels, organic platforms, and SEO-driven campaigns. You will be responsible for planning, executing, and optimizing both paid and organic digital campaigns to generate qualified leads.The ideal candidate should have deep expertise in Linked In marketing — including paid ads and organic content — along with experience managing campaigns across Facebook, Instagram, Google Ads, and Twitter/X. A solid understanding of SEO, SEM, and performance analytics is essential to succeed in this role.Key Responsibilities1. Linked In Campaigns, Organic Strategy & Paid Ads (Primary Focus)Plan, execute, and manage end-to-end Linked In marketing — including paid ads (sponsored content, In Mail, lead-gen campaigns) and organic content strategy.Collaborate with the content team to ideate, schedule, and publish organic posts to build brand presence and thought leadership.Optimize targeting, creatives, and messaging to maximize CTR, CPL, and engagement.Monitor Linked In performance, track audience insights, and deliver data-driven recommendations.2. Digital Campaign Execution & Organic Content (Other Channels)Plan and manage multi-channel paid campaigns across Facebook, Instagram, Google Ads, and Twitter/X.Work closely with the content and design teams to ideate and publish organic posts across relevant platforms to drive brand engagement.Ensure consistent messaging, brand tone, and visual identity across paid and organic initiatives.Support remarketing and retargeting efforts to improve conversions and nurture leads.3. Performance Tracking & ReportingBuild and maintain real-time dashboards to track KPIs — impressions, CTR, CPL, engagement, MQLs, and ROI — with specific focus on Linked In campaign performance.Use tools like Linked In Campaign Manager, Google Analytics, Tag Manager, Search Console, and SEMRush for campaign insights.Monitor organic Linked In metrics — follower growth, post engagement, and content reach — and identify opportunities for improvement.Share weekly and monthly reports with leadership, highlighting Linked In campaign ROI and pipeline contribution.4. Conversion OptimizationRun A/B testing for Linked In ads, creatives, messaging, and landing pages to improve conversions and lead quality.Analyze Linked In audience insights to refine ad targeting and improve CTR and CPL.Test organic content formats (e.g., carousels, polls, videos) to increase engagement and follower growth.Collaborate with content and design teams to continuously improve ad performance and organic reach on Linked In.5. SEO & SEMDevelop and execute a comprehensive SEO strategy aligned with business goals.Manage on-page SEO: meta tags, structured data, URL structures, internal linking, and content optimization.Oversee off-page SEO: backlink acquisition, authority building, and partnership outreach.Collaborate with developers to enhance technical SEO: page speed optimization, mobile responsiveness, schema markup, and Core Web Vitals.Research and implement targeted keyword strategies to improve rankings and organic visibility.Align SEO efforts with SEM campaigns for unified messaging and better search engine performance.Leverage SEMRush for comprehensive keyword research, competitor analysis, site audits, and SEO performance tracking to improve search rankings and organic visibility6. Cross-Team CollaborationWork with content and design teams to deliver cohesive marketing campaigns.Coordinate with agencies and vendors for campaign scaling and execution when required.Qualifications & SkillsMust-Have Expertise8+ years of experience in digital marketing, preferably in IT services or B2 B.Strong expertise in Linked In Campaign Manager — both paid campaigns and organic content strategy.Proven success in B2 B Linked In lead generation and growing organic engagement.Hands-on experience with Facebook Ads, Google Ads, and Meta Business Suite.Proficiency with Google Analytics, Tag Manager, Search Console, and SEMRush.Strong MS Excel-based analysis skills (Pivot Tables, VLOOKUP/XLOOKUP, macros preferred).Experience in A/B testing, conversion rate optimization, and Linked In audience segmentation.Familiarity with CRM platforms like Hub Spot or Dynamics.Comfortable using AI-driven tools (e.g., Chat GPT, Co Pilot) for ad copy, content creation, and optimization.